ANTWERP, Belgium, July 6, 2011 /PRNewswire/ --
Belgian online diamond jewellery company Baunat - established in 2008 by entrepreneurs Mouradian & Boelens - has raised EUR 2.8m via a 'Belgian-French' private equity placement. The company plans to develop further its business model and expand its product portfolio in order to strengthen its referential position as the online diamond jewellery brand.
BAUNAT exports today already more than 85% of its high end branded jewellery (mainly in Western Europe) and expects to triple sales in 2011. 95% of sales are concluded via E-boutique http://www.baunat.com, the remainder in the BAUNAT showroom in the Antwerp diamond district. The word-to-mouth of satisfied customers - to be found on Danish testimonial site http://www.trustpilot.com - is considered as one of the key drivers for Baunat's further growth.