Onet News App Wins INMA Global Media Award 2017 in Best Use of Mobile Category
NEW YORK, May 24, 2017 /PRNewswire/ --
RAS Polska is the first Polish media company in history to receive the INMA Global Media Award from the International News Media Association for its Onet news app in the Best Use of Mobile category. The winners were announced on May 23, 2017 at the 87th INMA World Congress in New York City
In October 2016, Onet launched its mobile app Onet 4.0 with text-to-speech technology, that allows the user to listen to news activated by the 'Onet, read!' command. This innovative idea was implemented by the engineers of DreamLab, the technology hub of Grupa Onet-RAS Polska. The app runs on any smartphone and mobile device using iOS or Android.
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Onet 4.0 is Poland's first app to provide this unique 'text to speech' feature, enabling each and every article to be read aloud. It is activated with the 'Onet read!' (Onet czytaj!) command. Another innovation is the app's access to the audio version of the Onet24 news service. The news service is updated automatically several times a day, and each issue brings breaking news headlines from Poland and overseas as events unfold. In this way, the app satisfies the needs of consumers who want to be up to date with current affairs.
The INMA Global Media Awards have been presented since 1937 by the International News Media Association to honour the best solutions in the field of innovation and brand development. In 2017, the International Media Association received 655 entries submitted by 196 media companies in 36 countries. Participants include newspaper media, magazine media, digital media, television media, and radio media.
A total of 115 finalists from all over the world were competing for awards in 20 categories. Forty award winners were selected from among two groups: global and local brands.
Mark Dekan, CEO Ringier Axel Springer Media AG and CEO of Grupa Onet-RAS Polska: "First and foremost, I feel a deep sense of pride at the achievements of our Polish team. Grupa Onet-RAS Polska is the first Polish publisher in history to receive such a prestigious international award for a mobile application. The Onet App is an achievement which demonstrates our strength to be creative and innovate, and confirms our position as one of the leading digital publishers in this part of the world."
Jovan Protic, Digital Publishing Director, Ringier Axel Springer Media AG and COO, Grupa Onet-RAS Polska: "We were dreaming about world-class innovation and changing the way how people will consume content on news services. Seems we succeeded! The topmost priority was to make the best possible news app, while also providing our users with what we call the 'wow' moment"
Aleksander Kutela, CEO of Onet.pl: "The Onet app strengthens our brand promise, which is to be highly innovative and offer our users access to news and entertainment in the most user-friendly way. Onet is already the most popular Polish web service available on mobile devices and I believe that the success of our app will only reinforce this position."
Bartłomiej Pucek, Head of mobile and digital projects at Grupa Onet-RAS Polska: "The app had to meet user needs and expectations: breaking news, quality content, fast loading and videos. In the course of doing research on user behaviour we realised that one of the key issues was to deliver news to people on the go, whether they are commuting by public transport or in their own cars. Since news consumption has to be automatic in such circumstances, we decided that our 'wow' moment would be voice commands and audio delivery of news stories."
The INMA Global Award 2017 is not the first prestigious award presented to the Onet app. In March 2017, it was named the best mobile app in the Mobile Trends Awards competition, held during the largest conference on mobile and new technologies in Poland. In April 2017, Grupa Onet-RAS Polska received an award in the Innovative Media category by the Association of Advertising Agencies.
About Ringier Axel Springer Media AG
Ringier Axel Springer Media AG was founded in 2010 by the Swiss Ringier AG and the German Axel Springer SE. The company operates in the growth markets of Poland, Hungary, Serbia, Slovakia, Estonia, Latvia and Lithuania with a broad range of media services, comprising more than 165 digital and print offerings. The company's registered offices are in Zurich and it employs a total of about 3100 employees.
Press contact
Alexandra Delvenakiotis
Group Director Communications and Public Affairs
Director Digital Media Campus
Ringier Axel Springer Media AG
Phone: +41-44-267-29-14
a.delvenakiotis@ringieraxelspringer.com
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