Latest PR Newswire Small Business PR Toolkit post explores a nontraditional method for book promotion
NEW YORK, Oct. 29, 2015 /PRNewswire/ -- If there's one eternal question for a small business owner turned author, it's "How can I sell more books?" While word-of-mouth tactics have worked in the past, authors are increasingly challenged to uncover nontraditional ways to increase book sales. PR Toolkit contributing author, Scott Lorenz understands this challenge, and in his latest post highlights the power of a book review and how the service – NetGalley -- can become one of the most important tools in your book marketing strategy.
- What is NetGalley? This service allows authors and publishers to get reviews of their work before and after it's been published. With over 300,000 book advocates and influencers, this is a great opportunity to help authors drum up buzz about their book before it actually hits the shelves.
- What is the process? Members of NetGalley may receive the work before others, can read the books digitally, share feedback and become part of the reading community. At times, the reach can exceed the NetGalley platform with reviewers posting their feedback on their own blogs, or other sites such as Amazon or GoodReads.
- Why should I join? This cost-effective service provides a unique way to reach a growing and active member community that can help to ignite word-of-mouth buzz. Lorenz provides several examples of authors who have benefitted from the service and continue to use it for their upcoming publications.
For further discussion on this nontraditional method of book promotion, read Lorenz's article here: http://bit.ly/1kVLAzT
PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
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