- Credibility and Experience Required to Allay Consumer Fears
BOSTON, March 26, 2014 /PRNewswire/ -- For service providers to be accepted as a consolidated service provider for phone, media, environment, and security, they must establish a sense of knowledge and expertise within all areas.
A recent study from the Digital Home Observatory (DHO) at Strategy Analytics surveying consumers in the UK and USA, found high consumer interest in smart home technologies around media experiences (e.g. TV programming and content), security (e.g. remote alarm monitoring) and environmental control (e.g. heating system remote automation) but low adoption of these technologies to date.
The idea of having one provider for all three smart home categories - Media, Environment and Security, is appealing to consumers for the convenience of consolidating bills and service providers. However, for consumers to adopt one company to provide all services, the provider must establish credibility and expertise within all areas.
Taryn Tulay, Analyst and report author said: "Consumers like the idea of having one provider for all three smart home categories, particularly for the convenience of bill and service provider consolidation, such as their cable or telephone provider. However, for 'Environmental Control' or 'Security-related' smart home technologies, they do not believe that a cable or telephone company would have the experience, or established equipment and technology to provide such services."
Diane O'Neill, Director, UXIP, added: "Smart Home interest is rising fast. It can provide convenience and efficiency around the home; the idea of cutting costs and creating a more resourceful and safe personal environment is hugely appealing. However, it is imperative to establish partnerships to reassure consumers of credibility and expertise with this kind of service provision. By far the quickest way to achieve this is through partnering across industries, for example a telecoms provider with British Gas or San Diego Gas, to ensure a sense of knowledge, expertise and trust is established in all areas of smart home service."
The study can be found here: http://www.strategyanalytics.com/default.aspx?mod=saservice&a0=94#0
About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com
About Digital Home Observatory
The Digital Home Observatory forms part of the User Experience Innovation Practice (UXIP) at Strategy Analytics. Focusing on user behaviors, motivations and interests within automotive, wireless devices, connected home and digital media research areas, UXIP helps clients meet consumer needs, develop usable solutions and deliver compelling user experiences. Extensive expertise and highly experienced in large-scale survey work, in-depth interviews, focus groups and observational sessions, UXIP's research methodology allows strategic user-centric analysis on the potential for new technologies that would otherwise be unavailable. Providing actionable insight, go-to-market strategies and business recommendations, UXIP is a leading supplier of consumer knowledge to the technology industry. Click here http://www.strategyanalytics.com/default.aspx?mod=KnowledgeCenter&a0=8&m=2#0 for more information
SOURCE Strategy Analytics