ON24 convenes Europe's most innovative marketers to discuss data-driven engagement marketing strategies that build customer relationships and drive company revenue

LONDON, Oct. 12, 2017 /PRNewswire/ -- According to Forrester, 74% of today's business buyers research online before ever talking to sales. In the era of the self-educated buyer, it's imperative for marketers to develop engaging experiences that go beyond the superficial click and form a human connection.

With over 750 European marketers registered for the inaugural Webinar World London, today's live event focuses on the "Art and Science of Marketing" through data-driven engagement marketing strategies. The conference programme features marketing experts, including thought leaders from B2B Marketing, IBM, ON24, Oracle and SAP, sharing ways to personalize, scale and enrich engagement with customers and prospects through webinar marketing.

"It's time for marketers to stop fooling ourselves that simply adopting automation technologies is enough to engage the modern buyer. We have to redefine engagement by the quality, not just the quantity, of our interactions and the level of customer intelligence they provide," says Joe Hyland, CMO, ON24. "At ON24, we've developed our webinar marketing platform to do just that – enable businesses to engage their audience in interactive, contextual-rich digital experiences that uncover sales-ready leads. Webinar World London builds on our commitment to help marketers across the globe put engagement first and increase their business impact."

ON24 Webinar World London caps a year of successful conferences, including sold-out events in San Francisco, Sydney and Singapore. Through the Webinar World conferences, ON24 continues to advance the conversation around engaging and converting today's modern buyer.

Highlights from the ON24 Webinar World London agenda include:

• "The Role of Webinars in a Successful Digital Marketing Strategy" -- Karim Mokhnachi, VP, South & ECEMEA Marketing, Oracle
• "The Future of Demand Generation" -- Joel Harrison, Editor-in-Chief, B2B Marketing
• "How to Build a Scalable International Webcast Programme and Deliver Business Results" -- Surekha Parekh, Program Director for IB2, IBM
• "Making Sense of the Numbers" -- James Metcalf, Digital Media Manager, ICAEW
• "Keys to Engagement-Driven Marketing" -- Joe Hyland, CMO, ON24 and Mark Bornstein, VP of Content Strategy, ON24

The event begins on Thursday, 12 October 2017 at 8:00 BST, more details available here.

About ON24, Inc.
ON24 is on a mission to empower data-driven marketers with the engagement they need to succeed in the digital world. Through the company's engagement marketing platform, over 1,800 businesses, including athenahealth, PwC and Microsoft, deliver 120,000 webinars annually, engaging nearly 20 million prospects, customers and employees for a total of one billion minutes per year. Integrated with all leading marketing automation and CRM platforms, ON24 transforms engagement into behavioral data helping marketers better qualify leads, accelerate sales pipeline and drive revenue. Additional applications for the ON24 technology portfolio include virtual training, talent development and town hall meetings. The company is headquartered in San Francisco with offices in Charlotte, New York City, London, Singapore and Sydney. For more information, visit http://www.on24.com.

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SOURCE ON24, Inc.