MANCHESTER, England, November 11, 2011 /PRNewswire/ --
-On the Beach say search data lifts the lid on the holiday hunting habits of the British public as the festive season approaches-
The UK's leading online travel agency On the Beach say they have uncovered what Brits will be looking for in their holidays this winter. Site searches for holidays to Spain, particularly to Benidorm, were on the rise throughout September and October, and On the Beach say this can most likely be put down to sun-thirsty Brits looking for cheap beach breaks for the festive season.
Alistair Daly, Marketing Director of On the Beach, comments: "Spain is one of our most popular destinations all year around, but bright and lively Benidorm seems to have particularly captured the imagination of the British public in the run up to the party season. It could be that Brits are looking to soak in the sun after a rather disappointing summer and autumn, or are just thinking about enjoying the festive period under the sun. One way or another Spain is definitely on their radar."
Another search that proved popular with British holidaymakers was stays at all inclusive hotels which On the Beach say can also be traced back to the forthcoming holiday season.
"A holiday in an all inclusive hotel is trouble free and, as everything is paid for in advance, holidaymakers don't have to worry about eating into their festive budgets. With the big spend and stress of Christmas coming up and the winter weather creeping in, we anticipate a lot more Brits will be looking for holidays in the sun that aren't going to cost the earth."
About On the Beach:
Founded in 1995, On the Beach is one of the UK's leading online travel agencies carrying over 500,000 passengers every year (ABTA K0813). On the Beach provides value for money flights and hotels in the world's most popular beach holiday destinations. On the Beach provides consumers with a huge selection of travel products, from 50 million available seats, more than 30,000 hotels around the world, insurance and in-resort transfer partners. Customers can book online at http://www.onthebeach.co.uk or by calling the UK call centre on 0870 606 07 08.
As the expert provider of DIY beach holidays to the UK market, On the Beach is so confident of its industry leading position, it offers a market leading price match guarantee for its customers. On the Beach will refund the difference if a lower price is found for the same product on any UK website*.
*Offer applies to exact product match
SOURCE On the Beach