OXFORD, England, September 5, 2013 /PRNewswire/ --



CML Fulfilment and Logistics adopt OmPrompt Customer Automation Management to improve service, reduce errors and service new business with released resource.

Errors cost above the average in the chilled foods business.  Take a product that must be maintained at a safe temperature, has short shelf-life, cannot be returned if mis-shipped, and a single error may well cost upwards of three hundred pounds.

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After seeing OmPrompt Order Automation in action at Arla Foods, CML CEO Tim Middleham saw an opportunity to speed up the process and release valuable customer service resource from manual order entry work.  "We have a sophisticated regime of KPIs in place for our customer service representatives but found that even with rigorous error checking - to counter mistakes that impact both our service and our bottom line - it was difficult to break upwards of our plateau of 97% accuracy.  We also had new business opportunities that we wanted to serve without hiring new heads.   Order Automation is part of the OmPrompt Customer Automation Management platform; it removes the need for humans to workaround gaps in process and technology, in this case the no touch automation of purchase orders.  It was the solution to our problem because it removed the opportunity for errors introduced by rekeying and left our CSRs with more time to service that new business."

Chilled-food specialist CML Fulfilment and Logistics has multi-use (ambient, chilled or frozen) warehouse facilities in Telford and is a designated hub for Aldi.  CML provide storage and distribution for many different suppliers.

The initial OmPrompt project set-up began in November 2012 and completed three months later with a major new account (impressed by these new efficiencies) signed and on-board.  Tim Middleham comments, "OmPrompt helped us cut errors and credits and deliver scalability, as a result a number of large PLCs are now talking to us about their businesses."

About OmPrompt

OmPrompt is the leader in customer automation management.  OmPrompt helps large companies with complex supply chains bridge gaps by eliminating the need for human workarounds when transactional systems can't cope with diverse operational requirements from customers.

OmPrompt's award-winning platform enables companies across a wide range of industries - including FMCG, healthcare, and logistics - to gain competitive edge through superior customer service provided by resource freed from back-office functions.

OmPrompt's intelligent cloud offers multi--format support, accelerated exception management and intelligent business rules that deliver the transactional excellence enjoyed by global brands worldwide.

OmPrompt processes transactions in 33 countries and 6 continents and is headquartered in Oxfordshire, UK.

To learn more about Customer Automation Management, visit http://www.omprompt.com.

About CML

CML has many years of logistics and customer service experience.  CML deliver logistics solutions for complex customer requirements 365/24/7 and were appointed a Nominated Aldi Logistics Platform - specialising in chill-pick-to-zero (PTZ) goods - in 2012.

CML's warehouses are strategically placed throughout the UK from its head office in Shropshire to its satellite depots in Scotland and Eire.

CML offers multi-user storage flexibility, which allows customers to have all their products under one roof.  The warehouse is fully secure with security cameras and electronic access.  CML have adopted the latest scanning technology for receipt-to-delivery traceability with visibility over stock, order processing and delivery via a web portal.

To learn more about CML, visit http://www.cmlfulfilment.co.uk

OmPrompt Ltd
67 Innovation Drive
Milton Park
Abingdon
Oxfordshire
OX14 4RQ
Phone +44(0)1235-436000
http://www.omprompt.com
Contact: Matt Garland
Phone: +44(0)1235-436033 (direct)
mattgarland@omprompt.com

SOURCE OmPrompt and CML