Streamlines Redemption of Loyalty, Rewards and Coupons with Payments to Gain Higher Consumer Engagement and Increased Revenue
SAN FRANCISCO, March 30, 2016 /PRNewswire/ -- OmnyPay, the leader in one step redemption of loyalty, rewards, coupons and offers with mobile payments, announced today that its solution will now be available to leading brand retailers globally. OmnyPay offers a white label service that retailers can customize into a "Brand Pay" experience for their shoppers and include it as part of their existing mobile app. Its rich checkout solution allows a consistent experience across all sales channels: physical point-of-sale, virtual aisles, self-checkout, online stores, and in-app, and OmnyPay works with all iOS and Android mobile devices. The company's solution helps reward the most loyal customers, reduces payment processing costs, and increases average order value, all while retaining the retailer's unique brand identity and shopper relationship.
An OmnyPay enabled retailer app is able to offer a rich consumer experience at the time of checkout. With a simple step, the shopper's device is digitally connected to the retailer's point-of-sale system and is presented with a dashboard, enabling the shopper to easily see all of the savings and offers available to them while items are being scanned. The shopper can then redeem and pay with a single press of button. While enabling a frictionless experience, OmnyPay also maintains the highest levels of security, utilizing multi-factor consumer authentication, device fingerprinting, dynamic tokenization and HCE-based cloud security with every transaction. In addition, the platform leverages real-time ACH as a payment mechanism in countries where available, while also supporting all other forms and methods of payments, thereby allowing merchants to reduce per transaction costs considerably.
OmnyPay will be demonstrating its solution during Money20/20 Europe in Copenhagen from April 4-7, 2016 at booth K-17. Key executives from OmnyPay will be in attendance to help explain how the platform can leapfrog retail payments into the next generation. On April 5th, 2016 Mohammad Khan, President and co-founder of OmnyPay, will take the stage to talk about "White label 'Brand Pay' solution with simplified digital checkout experience" in Track Room 5 at Bella Center.
"We are thrilled to expand OmnyPay's rich checkout solution internationally, where we've seen strong demand from large retailers to increase engagement of their repeat consumers with digital loyalty, rewards and promotion programs," said Ashok Narasimhan, CEO of OmnyPay. "Using OmnyPay's digital commerce platform with their existing brick and mortar assets, retailers are well positioned to provide substantial digital value and savings to their consumers, compete more effectively with pure online players, and drive their revenue growth."
Now more than ever, consumers are using mobile devices to augment their existence. UK consumers collectively check their smartphones more than one billion times a day. Yet, while 40% of adults in the UK have purchased a product using their phone, only 1% use their mobile phones to make payments on a regular basis, according to the Deloitte Mobile Consumer 2015 Report. OmnyPay allows brands to inspire more consumers to make purchases on their mobile devices by simplifying the checkout process while offering incentives. As consumer purchasing patterns evolve, OmnyPay allows brands to leverage value added services, reinvent consumer experiences and nurture relationships with their customers in ways that have not been feasible with current methods, and which will positively impact retail top and bottom lines.
Key features of the OmnyPay solution include:
- Integrated Payment and Loyalty Platform
- Omni-Channel Functionality Across Web, App and Physical Stores
- Secure Platform
- Omni-Payment Support
- Private Label Offering Re-establishing Retailers' Brand
- Omni-Device Support Covering 95% of Shoppers
Launched in 2014, OmnyPay has fast established itself with top retailers and financial institutions in the U.S. As the brainchild of senior executives and founders who hail from Verifone, Wipro, ViVOtech, and Runa, the team has a stellar track record of growing innovative concepts, disrupting payments markets, and creating large retail platforms adopted globally.
OmnyPay empowers brands to build a private-label commerce ecosystem that encourages consumers to use their mobile phone for all aspects of their buying journey. Through data-rich interactions, OmnyPay partners deliver personalized promotions, payment processing, and loyalty rewards, which increases average order value for businesses and customer lifetime value. The company is headquartered in San Francisco and led by senior executives with deep experience in payments, mobile, retail and commerce. For more information, visit www.omnypay.net or follow us @OmnyPay.