SINGAPORE, May 21, 2013 /PRNewswire/ --
Will support future expansion into Asia Pacific markets
Omnifone, the leading B2B provider of global cloud music services, today announces that it is powering Guvera's digital music service. Available in Australia and the US, Guvera will utilise the core competencies of Omnifone's innovative cloud-based music platform, MusicStation®.
Bolstering Guvera's existing infrastructure to streamline content ingestion and delivery, Omnifone will support it in existing territories and fast track future expansion into new markets including Asia. The proliferation of smart phones and high speed connectivity has led to an increased demand for legitimate digital music services in the region. Analysts at [i]Ovum predict the Asia Pacific digital music market will grow 44 per cent by 2017 as a result of consumers migrating to subscription services.
Omnifone is responsible for full content lifecycle management including delivery, search and reporting. Guvera's web client applications are built using Omnifone's industry leading RESTful web services API, Warp.
Guvera's innovative streaming and download service provides users with on-demand access to millions of songs on web and mobile devices. Its unique brand-funded business model makes Guvera the only digital music provider to offer a truly unlimted music experience. As advertisers sponsor music channels containing tracks associated with their brands, users can access songs within these channels as often as they like and without ad interruption.
Darren Herft, Executive Chairman, Guvera Limited, said: "We are pleased to announce our new relationship with Omnifone which will enable us to deliver the most comprehensive and latest music service to new markets such as Asia Pacific, both on web and mobile devices. We look forward launching Guvera's ad-funded (brand sponsored) platform in the region."
Jeff Hughes, CEO, Omnifone, said: "Guvera has pioneered a ground-breaking ad-funded business model which is appealing to rights holders and users alike. We are confident it will gain the same momentum in new markets where legitimate digital music consumption is increasing. We are excited to welcome Guvera onto our platform which will enable it to achieve global scale and respond to new trends and demands seamlessly."
"In the long term, we are continuing to adapt our proposition to enable digital music services of varying sizes gain market entry and achieve a similar global reach quickly."
Founded in 2003, Omnifone is an independent business-to-business provider of global cloud-based digital music services. Omnifone develops, licenses and manages scalable digital music services to enable customers, including Sirius XM Radio, Sony Music Unlimited, Guvera, Spotify, HP, BlackBerry, Lenovo and rara.com, to deliver cloud-based music services across virtually all connected devices. These include smartphones, such as Android, iOS and Blackberry, PCs, Macs, tablets, games consoles, connected TVs, set-top boxes, home cinema systems, automotive entertainment systems, Blu-ray players, MP3 players and web browsers. Through its acquisition of Global Mediabank, Omnifone provides industry-leading media content management services for global digital music service providers including Spotify.
Omnifone's award winning MusicStation® Platform is the proprietary cloud-based technology that powers more digital music streaming services, in more countries and across more connected devices than any of its competitors. Omnifone is a chartered member of the Digital Data Exchange (DDEX) and a member of the Global Repertoire Database (GRD) Working Group.
In 2012 Omnifone was ranked number 20 in The Sunday Times Tech Track 100 and 4th fastest-growing technology company in the Deloitte 2012 UK Technology Fast 50. Click here for details.
Find out more about Omnifone: http://www.omnifone.com
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