Teresa Pérez, manager of the Spanish Olive Oil Interprofessional, has presented this ambitious promotional initiative in which the well-known influencer Da Xiong, reference gastronomic columnist, participated.
The campaign will be deployed in airports, train stations and shopping centers. Olive Oil World Tour will install an innovative space in which the public will be able to discover everything about Olive Oils and where the information will coexist with a complete sensory experience: the Olive Oil Lounge.
Throughout its three years of life, the Olive Oil World Tour will develop various performances with the aim of getting its target to become fans of Olive Oils. Thus, the image and campaign messages will be included in the information media of the leading airlines of the Asian continent.
In addition, a multi-channel online strategy introduces Olive Oils in travelers' mobile phones. The website and WeChat make all the information about this unique food accessible from any terminal.
This initiative is part of a global promotion strategy with actions in Europe and the United States. Campaigns under the motto "Let's Make a Tastier World" will invite you consumers to discover the benefits of Olive Oils.
Teresa Pérez highlighted the collaboration with the European Union: "It is the first time that a program of this scale has been launched and will allow us to transmit the benefits of Olive Oil throughout the world, bringing us closer to the travelers of the 21st century."
93% of all olive oils consumed in China come from the European Union. Spain exported about 80% of the Olive Oils consumed in China in 2017 -- a market that has multiplied more than 500 times in two decades.