ALEXANDRIA, Virginia, March 2, 2015 /PRNewswire/ --
On February 26, the Salt Institute unveiled a unique advertising and social media campaign featuring a new character for its brand: Olde Salty.
This salt-of-the-earth character is the newest creation from advertising agency Grey San Francisco. The campaign features a series of videos in which the post-nautical sage slides across icy roads and shares virgin tequila shots, all in service of the Institute’s favorite mineral - good old salt.
To view the Multimedia News Release, please click:
Salt is used on icy roads to ensure safety, to soften water and, of course, to season the food we eat. The facts are in, Salt is a nutrient essential to life itself. And the campaign is a well-balanced blend of entertainment and facts about the many benefits of one the world’s most versatile and savory products. It's nothing short of white gold.
About The Salt Institute: The Salt Institute is a North American based non-profit trade organization dedicated to advancing the many benefits of salt, particularly to ensure winter roadway safety, quality water and healthy nutrition.
SOURCE Salt Institute