LONDON, September 3, 2012 /PRNewswire/ --

Film fans took part in exciting events around the Capital this weekend to celebrate the DVD and Blu-ray release of top film The Hunger Games…

A futuristic black chariot travelled the route of the District Line in London on Friday, replicating the famed parade of the "Tributes" from the 12 "Districts" in the ground-breaking movie... The horse-drawn chariot contained two fans who had made their own District costumes for the event, 16 year old Billie Anne Surrey from Stoke-on-Trent and 21 year old Ibtisam Ahmed from Nottingham, who relished the opportunity to get involved with the stunt.

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PHOTO CAPTION:  A Hunger Games-inspired chariot parade led by a Capitol Representative took place through the streets of London to mark the release of the film on Blu-ray & DVD.

And fans had to look to the skies on Saturday when twelve special parachutes were launched into the air around some of London's most well-known landmarks. These limited edition, official 'Gifts From The Sponsors' - each representing the 12 Districts of Panem - were dropped into the arena of the Capital City offering the finders special 'The Hunger Games' prizes by following the written instructions on the attached card...

Sunday saw 'live reapings' taking place in HMV stores across the UK as fans were urged to check-in via Foursquare to one of 12 participating stores to buy the DVD or Blu-ray a whole day early and enter into a competition to win tickets to the premiere of the sequel - Catching Fire. The 12 stores fed the names of their 'Tributes' into the Capitol store HMV Oxford Circus and a live reaping was held by a 'Capitol Representative' who declared Marcel Fellerfrom Luton and Niall McKenna from Belfast the worthy winners!

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PHOTO CAPTION: A Capitol Representative declares the odds in favour of Marcel Feller who took part in a 'live reaping' at HMV Oxford Street to celebrate the DVD and Blu-ray release of The Hunger Games

The Hunger Games is out on two-disc DVD and Blu-ray and Digital Download from today, 3^rdSeptember 2012.

For Further Details contact Cahir McDaid or Alex Rowland at DnA PR: cahir@dna-pr.com / alex@dna-pr.com, +44(0)1273-772155

SOURCE Lionsgate Home Entertainment