Nyetimber English Sparkling Wine Launches Central London Pop Up Store
LONDON, November 4, 2014 /PRNewswire/ --
To honour a year full of awards and accolades, Nyetimber, English Sparkling wine has launched a Festive campaign "Fireworks" in the run up to the Christmas season. Key highlights include: a luxurious Pop Up tasting room at 39C Jermyn Street, St. James's and a 'takeover' of celebrated English Wine retailer the Wine Pantry in Borough market.
From the 27th November to the 13th December, Nyetimber, English Sparkling Wine is bringing a taste of West Sussex to London with its exciting new Pop Up venture this festive season. By day, the temporary Mayfair space will allow guests to discover the award winning range of Nyetimber wines through Masterclasses, which will include special sessions focusing on vertical tastings of multiple vintages of Classic Cuvee and Blanc de Blancs. Guests will also have the opportunity to do some Christmas gift shopping in the luxurious retail environment. By night, the space will transform into a celebratory event location where Nyetimber will host a series of Masterclasses and parties, with like-minded luxury British brands, including: Linley, Floris, Alice Temperley, Harper's Bazaar and Tatler.
In partnership with Jermyn Street perfumer Floris, we have created a limited edition scent inspired by the 2009 Rosé. On December 11th and 12th guests at the Pop Up guests will have the opportunity to learn the parallels between winemaking and perfume making in a Masterclass lead by Penny Ellis, Bespoke Fragrance Manager at Floris, and Cherie Spriggs, Winemaker at Nyetimber. Each guest will leave with a bottle of this limited edition scent. Tickets for all Masterclasses are limited and can be booked by visiting http://www.nyetimber.com .
Nyetimber will offer consumers the chance to win an exclusive Christmas reception for a group of 10 people; this will include a Sparkling Wine reception and canapés. The competition can be entered by visiting the Nyetimber Facebook page or dropping by the Pop Up to register.
Partnering with the Wine Pantry for this festive season is an obvious collaborative choice for Nyetimber as they exclusively champion English Wine and they are perfectly located in the key London foodie destination of Borough Market. Throughout the month of December, Nyetimber will 'takeover' the Wine Pantry at 1 Stoney Street, where customers will be able to experience tutored tastings and Brand Ambassador led Masterclasses. Nyetimber will also be featured at its sister venue - English Wine and Spirits Company - at 8 Devonshire Row, Liverpool Street where Nyetimber will be showcasing a number of library wine tastings.
Eric Heerema, Nyetimber Owner and CEO commented: "A true pioneer, Nyetimber was one of the first producers of English sparkling wine and the first to plant Champagne varieties in the UK in 1988. Since then we have become the finest English sparkling wine producer to rival the Grand Marques of Champagne. It is great to now be the first English wine producer to have a luxury central London Pop Up store during Christmas. In addition the 'takeover' of the Wine Pantry is a great opportunity for us to offer our customers a chance to experience why Nyetimber has come to be synonymous with craftsmanship, heritage and the constant pursuit for perfection."
About Nyetimber
For over 25 years Nyetimber has had a single aim: to make the finest English sparkling wine, one to rival the very best in the world, including Champagne. A true pioneer, Nyetimber was the very first producer of English sparkling wine to craft wines made exclusively from the three celebrated varieties found in Champagne: Pinot Noir, Pinot Meunier and Chardonnay. In 1988, Nyetimber planted its first vines and today, the House is regarded as one of England's finest wine producers. Owner Eric Heerema and winemaker Cherie Spriggs are committed to producing wines of a Grande Marque standard. Each bottle of Nyetimber is crafted from one hundred percent of estate-grown grapes.
For further information, please contact Sarah Hammond Sarah.Hammond@nyetimber.com or +44(0)207-734-8490
Further details for the 39C Jermyn Street Pop Up can be found at: http://www.nyetimber.com
Facebook: @Nyetimberwines / Twitter: @Nyetimber
Instagram: @Nyetimber_wines
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