DUBLIN, August 26, 2016 /PRNewswire/ --
As the dust settles on the 31st Olympic Games in Rio, Team GB are reflecting on a hugely successful games, with new heights achieved in their quest for sporting excellence. After two weeks of gruelling competition, 67 medals were won, which not only beat the London 2012 total of 65, it represented Team GB's best performance at an away games and propelled them to second in the overall medals table, their best since topping it as hosts in 1908.
Elite sporting performances, like those on display at Rio 2016, often boil down to hundredths of a second between competitors. Within Team GB, a team of 103 Sports Science and Medical Staff tend to the athlete's every needs, supported by world class performance analysis and data mining technology. This provides invaluable and time-saving insight to support athletes training, competition and recovery.
A key component in driving this Olympic success has been effective nutrition management. The role of nutrition in sports performance has been long established and as such, sports nutrition has become essential to the intricate framework that supports every medal-winning athlete.
In 2013, Team GB recognised the need to invest in nutrition analysis technology that placed them at the cutting edge of nutrition analytics. After a comprehensive and diligent market review, they chose to work closely with Nutritics to build on their success at London 2012.
Over the past three years, Nutritics has worked closely with Team GB nutrition experts to provide them with all the required tools to optimise athlete nutrition. From pre competition dietary analysis through to individualised race day meal plans, Nutritics has provided Team GB with the analytics to help drive better athlete decision-making.
The Company's software facilitates personalised and comprehensive analysis of over 65 nutrients, enabling Team GB to quickly calculate nutritional requirements for athletes and generate health and performance related meal plans, recipes and dietary assessment reports. These reports assisted athletes in better understanding how their current dietary pattern compares to their ideal diet, and importantly, highlights how they can achieve their target intakes.
Commenting on the success, Nutritics COO Stephen Nolan noted: "Our goal is to give athletes the information they need to gain that extra edge. Athletes draw on all their reserves in the closing moments of an event and ensuring that the pre-race energy intake is completely accurate can be the difference between winning and losing. It is the athletes that get this right who stand a greater chance of winning.
"We're only scratching the surface. As the focus on optimal nutrition intake increases, science and technology will play an increasingly important part in defining performance.
"It's incredibly exciting to be at the forefront of this technological advance. The journey to Tokyo 2020 has already begun, and the possibility of Team GB matching their table topping achievement of 1908 is more realistic than ever."
Note to Editors
Nutritics has developed a nutrition platform that provides dietitians, sports scientists, nutritionists and food service operators with the tools to facilitate in-depth dietary assessment, meal plan creation and recipe analysis. Nutritics unique approach to nutrition analysis enables the implementation of effective, evidence based interventions. The Company offers four products:
- Nutritics Performance - Used by sports scientists and nutritionists for athlete meal planning, primarily to assess intake and expenditure around events (e.g. match, competition)
- Nutritics Professional - Used by dietitians and nutrition professionals to assess patient's dietary intake and for meal planning based on specific clinical conditions (e.g. diabetes)
- Nutritics Education - Used by University students and Researchers for educational purposes and large research projects (e.g. population nutrition assessments)
- Nutritics Insight - Used by chefs and foodservice operators to analyse the nutrition, allergens and costings of recipes.