Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • +44 (0)20 7454 5110
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All Public Company News
      • All Multimedia News
      • View All News Releases

      • Regulatory News

      • D/A/CH Regulatory News
      • UK Regulatory News
      • View All Regulatory News

  • Business & Money
      • Auto & Transportation

      • Aerospace & Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads & Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking & Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers & Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalisation
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls & Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil & Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defence
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation & Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking & Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers & Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines & Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics & Personal Care
      • Fashion
      • Food & Beverages
      • Furniture & Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewellery
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks & Tourist Attractions
      • Gambling & Casinos
      • Hotels & Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Animal Welfare
      • Corporate Social Responsibility
      • Economic News, Trends & Analysis
      • Education
      • Environmental
      • European Government
      • Labour & Union
      • Natural Disasters
      • Not For Profit
      • Public Safety
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Overview
  • Distribution
  • Paid Placement
  • Multimedia
  • Disclosure Services
  • SocialBoost
  • Rooms
    • MediaRoom
    • ESG Rooms
  • AI Tools
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Hamburger menu
  • Cision PR Newswire UK provides press release distribution, targeting, monitoring, and marketing services
  • Send a Release
    • Phone

    • +44 (0)20 7454 5110 from 8 AM - 5:30 PM GMT

    • ALL CONTACT INFO
    • Contact Us

      +44 (0)20 7454 5110
      from 8 AM - 5:30 PM GMT

  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • News in Focus
    • Browse News Releases
    • Regulatory News
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
    • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • Overview
  • Distribution
  • Paid Placement
  • Multimedia
  • Disclosure Services
  • Cision Communications Cloud®
  • AI Tools
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists

NUTELLA CELEBRATES 60 YEARS OF SPREADING SMILES


News provided by

Ferrero

05 Feb, 2024, 09:00 GMT

Share this article

Share toX

Share this article

Share toX

  • Celebrations begin on World Nutella Day 2024 – now in its 17th year – and will come to life throughout the year through the brand's global #GiveANutellaSmile campaign
  • Milestone anniversary marks Nutella's sixth decade of spreading positivity, feeding togetherness, and bringing unbeatable taste and enjoyment to tables around the world
  • With its unique taste, the iconic global brand has now created a range of Nutella products to be enjoyed at different occasions, and will continue to find new ways to delight its fans for decades to come.

LUXEMBOURG, Feb. 5, 2024 /PRNewswire/ -- Today, as fans around the world unite once again to celebrate World Nutella Day, Nutella ® is marking another major milestone as it kicks off celebrations for its 60th anniversary.

Over the past six decades, millions of people have been starting their day with Nutella to spread positivity, feed togetherness, and bring unbeatable taste and enjoyment to their table. From humble beginnings in Italy, the brand is now spreading smiles in over 170 countries worldwide.

Continue Reading
This image opens in the lightbox
Giovanni Ferrero Executive Chairman Ferrero
This image opens in the lightbox
Nutella 60Y Anniversary Logo
This image opens in the lightbox
Nutella 60Y Jar The Birthday Star
This image opens in the lightbox
Product Range Nutella 1
This image opens in the lightbox
Product Range Nutella 3
This image opens in the lightbox
World Nutella Day Logo

During this time, Nutella has evolved into an iconic global brand. However, it started with an inspirational story of invention and passion. The product that would eventually become Nutella was developed by the founder of Ferrero Group, Pietro Ferrero. In response to cocoa supply shortages after WW2, the original recipe used just a little hint of cocoa – which was rare at the time – and added hazelnuts, a local delicacy in Piedmont, Italy. Then, in 1964, while many were still making solid chocolate, Pietro's son, Michele Ferrero, evolved the product and created the Nutella spread known and loved today.

This spirit of innovation and entrepreneurship remains alive 60 years later and has helped Nutella evolve and innovate to deliver a range of new product experiences, offering people even more ways to enjoy Nutella. From launching its first on-the-go snack with Nutella &GO! in 2005, the ready-to-enjoy crispy Nutella B-ready in 2015, Nutella Biscuits - the first and only biscuit with a creamy Nutella heart in 2019. More recently, the brand expanded its range with fresh bakery products such as Nutella Muffin launched in 2020 and Nutella Croissant in 2023. Without forgetting that, in 2017, the Nutella Café opened in Chicago, drawing visitors from around the world and creating a destination for Nutella fans.

Giovanni Ferrero, Executive Chairman of Ferrero Group, said: "As we mark this milestone anniversary, we celebrate Nutella – a beloved global brand driven by an innovative spirit and decades of expertise. Through the unbeatable taste of Nutella, we have now created a range of new product experiences: Nutella B-ready, Nutella Biscuits, Nutella Muffin and Croissant. Looking ahead, we remain committed to building on this legacy, finding even more ways to offer fans positivity and choice. We have been spreading smiles across the globe for 60 years and through passion, creativity, and innovation, Nutella will keep the world smiling for years to come."

Nutella is a brand with positivity at its heart, believing that an optimistic attitude impacts our days and the days of those around us. Nutella's vision is to use positivity as a force for good – starting by spreading smiles. That's why on the 60th anniversary, Nutella will celebrate this historic moment by spreading the power of positivity with its #GiveANutellaSmile campaign – creating occasions to smile across geographies, because smiles are contagious – the more we smile the more they spread. 

At celebration events around the world, people will be encouraged to feed togetherness and smile with Nutella. The brand will also launch a series of new limited-edition Nutella jars, each featuring characters that we all recognize in the people that makes us smile – from the chef to the rockstar, from the dreamer to the romantic.

Alongside the jars, Nutella will also launch a special digital activation for consumers via a special jar configurator only available on Nutella website, inviting everyone to celebrate their 'smile givers' by creating personalized stickers and a message for their jar.

To help celebrate the anniversary, people are encouraged to visit Nutella website for more information on #GiveANutellaSmile events in their area and how they can help Nutella spread smiles.

For media enquiries, please contact group.communications@ferrero.com 

About NUTELLA®

Nutella® was born in 1964. The unique hazelnut spread with cocoa that millions of people around the world love, is made by Ferrero with a meticulous selection of quality ingredients,  care and passion into every step of its production.

Today, Nutella® is available in around 170 countries worldwide and with its unique taste has created a range of products that you can enjoy across different occasions, from Nutella B-ready to Nutella Biscuits, from Nutella Muffin to Nutella Croissant.

In 2024, it is celebrating 60 years of spreading smiles though passion, creativity, and innovation.

For more information visit nutella.com

About FERRERO GROUP

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world's largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks including Nutella®, Kinder®, Tic Tac®, and Ferrero Rocher®. 

More than 40,000 employees are passionate about helping people celebrate life's special moments. 

The Ferrero Group's family culture, now in its third generation, is based on dedication to quality and excellence, heritage and a commitment to the planet and communities in which we operate. 

For more information visit Ferrero.com 

Photo - https://mma.prnewswire.com/media/2333327/Giovanni_Ferrero_Executive_Chairman_Ferrero.jpg
Photo - https://mma.prnewswire.com/media/2333328/Nutella_60Y_Anniversary.jpg
Photo - https://mma.prnewswire.com/media/2333330/Nutella_60Y_Jar_The_Birthday_Star.jpg
Photo - https://mma.prnewswire.com/media/2333331/Product_Range_Nutella_1.jpg
Photo - https://mma.prnewswire.com/media/2333332/Product_Range_Nutella_3.jpg
Photo - https://mma.prnewswire.com/media/2333333/World_Nutella_Day.jpg

Modal title

Contact PR Newswire

  • +44 (0)20 7454 5110
    from 8 AM - 5:30 PM GMT
  • General Enquiries
  • Media Enquiries
  • Partnerships

Products

  • Content Distribution
  • Multimedia Services
  • Disclosure Services
  • Cision Communications Cloud®

About

  • About PR Newswire
  • About Cision
  • Partnering Opportunities
  • Careers
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United States
  • Vietnam

My Services

  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
  • Data Privacy

Do not sell or share my personal information:

  • Submit via Privacy@cision.com 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
+44 (0)20 7454 5110
from 8 AM - 5:30 PM GMT
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 PR Newswire Europe Limited. All Rights Reserved. A Cision company.