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North American Gaming Sector is Turning Mainstream, and it's Just Getting Started


News provided by

Microsmallcap.com

18 Dec, 2019, 15:45 GMT

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FN Media Group Presents Microsmallcap.com Market Commentary

NEW YORK, Dec. 18, 2019 /PRNewswire/ -- Video games used to be something teenage boys played in their parent's basements, but technological advancements and widespread smartphone adoption have completely transformed the gaming landscape. What used to be considered a niche market is now competing with and taking over social media, providing companies in the gaming world with major growth potential. Now, nearly one-third of the entire global population consider themselves gamers and companies like DouYu International Holdings (NASDAQ:DOYU), Enthusiast Gaming Inc. (TSX-V:EGLX) (OTCQB:ENGMF), Huya Inc. (NYSE:HUYA), Tencent Holdings (OTCPK:TCEHY), and Activision Blizzard (NASDAQ:ATVI) are taking their share of the $152 billion USD market.

Up until recently, China held the title for the world's largest gaming market by revenue, aiding in the continued success of Chinese social gaming companies like DouYu International Holdings, Huya Inc. and Tencent Holdings. However, after a nine-month licensing freeze and screen time laws in China, the United States gaming market is emerging as a market leader. The opportunity for North American gaming companies to shine is here.

One company, in particular, Enthusiast Gaming (TSXV:EGLX) (OTCQB:ENGMF) is making waves in the North American gaming sector and was recently verified as the largest gaming network across North America and the United Kingdom. The Enthusiast Gaming empire now includes over 100 gaming-related websites and 900+ YouTube channels, all of which are generating revenue. What's more, the company is bringing in more monthly active users globally than its counterparts and generating over 30 billion ad requests per month.

Average Revenue Per User Offers Big Money for Gaming Companies

One of the most important monetization metrics for companies operating in the gaming industry is average revenue per user (ARPU), which is the amount of income produced by one active user over a specific period of time. At present, games are generating significant average revenue per user, but social gaming and streaming platforms are gaining traction. In 2019, the ARPU for mobile games in the US was $54 USD, while online games averaged $56.53 USD per user and downloadable games saw an ARPU of $23.97 USD.

For live streaming and gaming website properties, Enthusiast Gaming (EGLX.V – ENGMF.QB) is leading the charge with 200 million active monthly users when compared to DouYu's 163.6 million users and Huya's 146.1 million, but the company's ARPU is still catching up.

Enthusiast's next best competitor has 22% fewer active monthly users, but it's only generating a mere $0.11 per user based on a proforma revenue of $22 million in 2018. This number is tiny when you look at DouYu International Holdings, which is expected to bring in $1.02 billion USD this year (or $14.43 USD ARPU), and Huya Inc.'s $1.17 billion revenue (or $26.69 USD ARPU). Of course, Enthusiast Gaming has only recently taken the top spot so it has some catching up to do to reach the level of its competitors.

Meanwhile, Activision Blizzard has continued to see a drop in its revenue throughout 2019. The company's net earnings in Q3 2019 were $1.28 billion compared to $1.396 billion in Q2 2019, representing an 8.31% decrease. This means Activision is bringing in roughly $4 USD per user. Moving forward, Activision Blizzard could drop further if rival games like Fortnite continue to gain traction.

Chinese tech giant Tencent Holdings could also see a slowdown in its growth as competition heats up in the Chinese gaming market. The industry leaders' main competitors include NetEase, one of the largest mobile, desktop games and internet tech companies in China, and ByteDance, the creators of TikTok.

Unlike Activision and Tencent, Enthusiast Gaming (EGLX.V – ENGMF.QB) and its user base growth potential isn't reliant on game popularity and is also fairly immune to competition due to its ever-growing network of users, which span over 100 gaming websites. What's more, Chinese screen time laws and licensing freezes won't have an effect on North American companies.

Sure, Tencent Holdings (OTCMKTS:TCEHY), DouYu International Holdings (NASDAQ:DOYU) and Huya Inc. (NYSE:HUYA) are dominating China's gaming market, but North American companies like Enthusiast Gaming (EGLX.V – ENGMF.QB) and Activision Blizzard (NASDAQ:ATVI) are certainly making waves in the North American market.

For a FREE research report on Enthusiast Gaming Holdings Inc. (OTCQB:ENGMF) (TSXV:EGLX), visit microsmallcap.com.

Disclaimer: Microsmallcap.com (MSC) is the source of the Article and content set forth above. References to any issuer other than the profiled issuer are intended solely to identify industry participants and do not constitute an endorsement of any issuer and do not constitute a comparison to the profiled issuer. FN Media Group (FNM) is a third-party publisher and news dissemination service provider, which disseminates electronic information through multiple online media channels. FNM is NOT affiliated with MSC or any company mentioned herein. The commentary, views and opinions expressed in this release by MSC are solely those of MSC and are not shared by and do not reflect in any manner the views or opinions of FNM. Readers of this Article and content agree that they cannot and will not seek to hold liable MSC and FNM for any investment decisions by their readers or subscribers. MSC and FNM and their respective affiliated companies are a news dissemination and financial marketing solutions provider and are NOT registered broker-dealers/analysts/investment advisers, hold no investment licenses and may NOT sell, offer to sell or offer to buy any security.

The Article and content related to the profiled company represent the personal and subjective views of the Author (MSC), and are subject to change at any time without notice. The information provided in the Article and the content has been obtained from sources which the Author believes to be reliable. However, the Author (MSC) has not independently verified or otherwise investigated all such information. None of the Author, MSC, FNM, or any of their respective affiliates, guarantee the accuracy or completeness of any such information. This Article and content are not, and should not be regarded as investment advice or as a recommendation regarding any particular security or course of action; readers are strongly urged to speak with their own investment advisor and review all of the profiled issuer's filings made with the Securities and Exchange Commission before making any investment decisions and should understand the risks associated with an investment in the profiled issuer's securities, including, but not limited to, the complete loss of your investment. FNM was not compensated by any public company mentioned herein to disseminate this press release but was compensated twenty five hundred dollars by MSC, a non-affiliated third party to distribute this release on behalf of Enthusiast Gaming Inc.

FNM HOLDS NO SHARES OF ANY COMPANY NAMED IN THIS RELEASE.

This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "may", "future", "plan" or "planned", "will" or "should", "expected," "anticipates", "draft", "eventually" or "projected". You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in a company's annual report on Form 10-K or 10-KSB and other filings made by such company with the Securities and Exchange Commission. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements. The forward-looking statements in this release are made as of the date hereof and MSC and FNM undertake no obligation to update such statements.

Media Contact: 
FN Media Group, LLC 
info@financialnewsmedia.com 
+1(561)325-8757

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