Overall diapers market size in this region was valued around USD 19 billion in 2017 and is expected to reach USD 25 billion by 2023
The baby diapers has further been categorised as disposable diapers, training diapers, cloth diapers, baby swim pants and biodegradable diapers. Latin America is going to have more CAGR as compared to North America as it has maximum penetration in baby diaper market. In both the regions, Disposable diapers are major category contributing more than 60%.
North America is now eyeing on Adult diaper rather than baby diaper due to declining birth rate and fertility rate. Other countries excluding USA are going to form 40% of the market in near future. Latin America is recovering from its economic crisis and become significant destination for diapers makers in forecast period.
On evaluating the competitive landscape of the market, it is found that the key players are Procter & Gamble Company, Kimberly-Clark Corporation, Kao Corporation, SCA and Unicharm Corporation.
Market Trends & Developments
Innovations have been done with the passage of time
Global Growth In E-Commerce Sales
Increased health problems in older people push the Incontinence products high
Emphasis On Thinner Diapers, Designer Diapers & Jelly Fish Diapers