The company's premium LED drivers decrease size, increase LED life, reduce carbon footprint and significantly improve returns
MOUNTAIN VIEW, California, Jan. 6, 2016 /PRNewswire/ -- Based on its recent analysis of the power converter market, Frost & Sullivan recognises Nordic Power Converters (NPC) with the 2015 European Frost & Sullivan Award for Early Stage Investment Opportunity. Light-emitting diodes (LED) are known to have high longevity and to be very small size. However, the power converters powering the LEDs (LED drivers) have significantly lower longevity than LEDs and have a size out of proportion to the LEDs. NPC's disruptive technology addresses this with LED drivers that are up to five times smaller and last two to five times longer than currently available models.
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NPC's LED drivers are set to redefine the market standard for size and longevity enabling LED brands to offer users significantly better LED products than was possible before, thus substantially improving value for end-users. The enhanced longevity and reliability of LED drivers translates into lower cost of maintenance and repair, and in turn, higher return on investments for users. The smaller form factor translates into new design possibilities. Further, NPC's LED drivers bring several additional benefits to the table, including higher dimming efficiency and faster transient response.
"NPC's LED drivers open up a whole new vista of design options for LED products," said Frost & Sullivan Senior Consultant Vinod Cartic. "For instance, the thin profile and slim dimensions of NPC's drivers facilitate the development of next-generation flat screen televisions."
The company's consistent and pioneering performance can be attributed to the number of individual achievers and institutional investors that support its business model. In its first round of funding, NPC received more than $2 million from a venture capitalist and a string of 10 prominent business angels.
Beyond funding, NPC has secured access to important intellectual property rights from the Technical University of Denmark (DTU) through a technology transfer agreement. It also has several patents filed as well as in the pipeline waiting for approval. This strong technology and intellectual property gives the firm an undisputed competitive advantage in the power converter market.
"In contrast to competitors that have been targeting the global market at one go, NPC plans to achieve significant brand recognition in a given market before making its entry into another region," noted Cartic. "While NPC's geographic focus has, initially, centred on the well-established markets in Europe and the United States, it is looking to diversify into the more price-sensitive Asian region."
With bold expansion strategies, product differentiation capabilities and its commitment to ensuring customer satisfaction in a premium segment, the organisation's strong footing in the power converter market comes as no surprise.
Each year, Frost & Sullivan presents this award to the company that has demonstrated strength of intellectual property, industry experience, a successful track record and proven product differentiation capabilities. It has a strong funding history, expansion strategies, and has grown significantly and positioned itself strategically in the market.
Frost & Sullivan's Best Practices Awards recognise companies in a variety of regional and global markets for outstanding achievement in areas such as leadership, technological innovation, customer service, and product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research.
About Nordic Power Converters
Nordic Power Converters has developed a power converter that is five times smaller and lighter and has two to five times longer lifetime than current power converters. This technology breakthrough is known as Very High Frequency Switch Mode Power Supplies (VHF SMPS). LED lighting products are powered by electrical power converters (LED drivers), but traditional power converters often cause LED products to fail long before the expected lifetime. Further, traditional power converters are bulky and prevent novel designs of LED products. Nordic Power Converters' technology will set a new market standard for high quality, long-lived and reliable LED drivers and additional applications, leaving a greener footprint.
Nordic Power Converters sells LED drivers to agile LED fixture manufacturer that produce quality LED luminaires in significant numbers. The team works closely with its business partners to supply high-end LED drivers with optimal specifications for the needs of their end-users.
Contact:
Mickey Madsen
CEO and co-founder
M: +45 5050 6000
E: mickey@nopoc.com
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants. For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organisation prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies? Contact us: Start the discussion.
Contact:
Chiara Carella
Corporate Communications – Europe
P: +44 (0) 20 7343 8314
M: +44 (0) 753 3017689
E: chiara.carella@frost.com
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