Non-Scotch Whisky Tipped For Growth Says New Market Research

LONDON, February 19, 2015 /PRNewswire/ --

The whisky segments outside of Scotch are set for significant growth over the next five years, a new IWSR/just-drinks report has forecast.

The report, entitled 'Non-Scotch Whisky Insights 2015', has predicted that the US whiskey market - currently totalling around 37.1m cases - will add some 11.5m cases over the five-year period from 2014 to 2019. The Irish whiskey segment will increase by 4m cases from the 6.3m cases sold in 2013.

The report states that the "huge and diverse" non-Scotch whisky category has become "one of the drinks industry's major growth drivers" over the past few years, and that "future growth looks assured" for all segments, apart from Canadian whisky. However, it adds that the Indian whisky category, which will be less affected by supply constraints, is poised to provide the majority of future volume growth.

According to the report, the global non-Scotch whisky market expanded by a compound annual growth rate (CAGR) of 8.1% between 2003 and 2013, to reach 265.4m nine-litre cases. The Indian segment stood at 73m cases, with the US whiskey sector (37.1m cases), Canadian (20.4m cases), Japanese (9.3m cases) and Irish (6.3m cases) the other principal categories.

Although the annual growth rate slowed to 3.49% in 2013, the report notes that this was primarily due to a slowdown in the Indian whisky segment. Sales grew by only 2.6% in 2013, significantly below the 11.6% CAGR between 2008 and 2013, reflecting the slowdown in economic growth and the political uncertainty in the run-up to the country's General Election.

However, growth in the US whiskey sector, which includes Bourbon and Tennessee whiskey, outstripped its five-year CAGR of 4.7% in 2013, recording growth of 7.3%. Global Irish whiskey sales also grew faster than the CAGR of 9.1% in 2013, increasing by 10.1%.

Full details of the report can be found here.

About just-drinks.com 

Established in 1999, just-drinks is the online resource for the global beverage industry, publishing around 20 news articles, analysis features and insights every working day. Under the direction of managing editor Olly Wehring, its experienced team of journalists, consultants and analysts provide a unique and comprehensive blend of reports and interpretation of the beverage industry, including key events, trends, interviews and research that are delivered to over 92,000 business executives per month.

Through its drinks industry analysis, research, news and CONSULT bespoke market research service, just-drinks offers insight into wine, beer, spirits, soft drinks, and bottled water industry developments, statistics and key supply-chain trends.

For details of how just-drinks is helping decision makers make decisions, visit www.just-drinks.com

About The IWSR 

The IWSR is the leading source of data and analysis on the alcoholic beverage market. The IWSR's database, essential to the industry, quantifies the global market of wine, spirits, beer and RTDs by volume and value, and provides insight into short- and long-term trends. IWSR statistics are used by all of the largest multinational wine and spirits companies, as well as many more local companies.

 The IWSR's unique methodology allows them to get closer to what is actually consumed and better understand how markets work. The IWSR conducts face-to-face interviews with 1,500 companies in 118 countries each year, with further input from 350 companies. The IWSR tracks overall consumption and trends at brand, quality and category level.

For further information and images please contact John Newton, Public Relations at Aroq Limited on +44(0)1527-573-734, email john.newton@aroq.com