DUBLIN, July 9, 2014 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/research/p3mx6m/nonneutral) has announced the addition of the "Non-Neutral Mobile Broadband Business Models Report 2014" report to their offering.
Sponsored Data, App-Based Charging, Zero-Rating, Blocking & QoS-Enhanced Specialised Services. New Non-Neutral Mobile Broadband Business Models will generate $25bn in 2019 - just 6% of total mobile Internet/data access revenue
The report published has a major study into the viability and potential scale of over 25 forms of "non-neutral" mobile broadband & Internet business models.
2014 has seen huge shifts around the concept of Net Neutrality - the FCC has revealed details of new proposals, while the European Parliament voted for a harder version of neutrality than many in the telecoms industry wanted. Chilean regulators have blocked new "zero-rated" apps from mobile data plans, while Singapore's government stopped operators from trying to "tax" so-called OTT messaging players.
Lobbyists, activists and the wider telecoms and web industries are flooding the media and blog/twitterspheres with commentary, opinion and predictions of what might happen if Net Neutrality is/isn't enforced. Questions, rumours and myths about what may happen, if mysterious and vaguely-defined "Specialised Services" are permitted over broadband networks. Many observers have confused peering deals (eg Comcast/Netflix) with QoS-prioritised services, even though that is an entirely different issue.
Key Topics Covered:
- Why non-neutrality is an issue for mobile operators
- Major practical challenges to creating non-neutral models
- Analytical frameworks for assessing new models
- Forecasts & recommendations
Mobile broadband & Internet: Market dynamics
- Mobile Internet vs. mobile data
- History and the emergence of Mobile Internet
- Mobile data & Internet market size & penetration
- Mobile Internet access: implications for operators & vendors
- Developed-market saturation
- Two-sided business models for mobile data/Internet P
- Traffic growth & congestion
- The "OTT threat"
Neutrality: relevance, regulation & controversy.
- Net Neutrality defined
- Disruptive Analysis house view: avoiding confirmation bias
- The main arguments
- 2014: Regulatory turmoil & status update
- US Net Neutrality developments
- What is a "specialised service"?
Non-neutral broadband: Generic challenges.
1. No clear definition of "an app" or "service" Multi-app experiences. Partial-app experiences.
2. Business Model Fit, International challenges.
3. Apps' data usage is device-dependent
4. Devices, OSs & QoS / non-neutrality
5. HTML5 changes the game again
6. Poor fit with WiFi use and femtocell offload
7. OSS/BSS challenges
8. Pricing, selling & marketing non-neutrality
9. Network dependencies & standards
10. Arbitrage & other unintended consequences
11. Mobile broadband is not like fixed
12. Organisational challenges in service providers
Main models for non-neutral mobile broadband:
- Analytical framework
- Application-specific charging & packages
- Single-app packages.
- Traffic class (eg video)
- App group/class packaging
- User-defined packages: Multi-app packages & "favourite" apps.
- Sponsored data / 1-800 data
- Reverse-billed advertising
- Sponsored websites / web-apps
- 1-800 / tollfree apps.
- Enterprise & BYOD
- Telco-OTT applications
- Bundled paid apps
- Bundled free apps
- Free service & support data
- Specialised services / QoS "fast lane"
- Venue-based services & applications.
- Managed enterprise broadband
- Public safety
- Mobile IPTV / Video
- M2M / IOT
- Web/App Acceleration
- Impeding & blocking / QoS "slow lane"
- Unenforced terms & conditions
- Blocking & throttling
- Parental Control
- Deliberate degradation
- User-defined throttling / prioritisation
- MVNO / wholesale offers
- The "Kindle model"
- Differentiated MVNOs
- Other / miscellaneous approaches
- Content modification.
- Customer-centric prioritisation
- CDNs and paid-peering
- The insurance-premium model
Forecasts, conclusions & recommendations
- Market forecasts: How much revenue from non-neutrality?
- Can two-sided business models work?
- Recommendations for mobile operators
- Recommendations for content & application providers
- Recommendations for regulators
- Recommendations for network/software vendors
- Recommendations for investors
- Recommendations for industry bodies, lobbyists & activists
For more information visit http://www.researchandmarkets.com/research/p3mx6m/nonneutral
Media Contact: Laura Wood, +353-1-481-1716, firstname.lastname@example.org
SOURCE Research and Markets