Nicole Kidman Celebrates Healthy Living as Australia's no. 1 Multivitamin Brand Swisse Comes to the UK

LONDON, November 2, 2015 /PRNewswire/ --

Millions of Brits now have the chance to discover the Swisse difference when Australia's number one multivitamin brand launches exclusively in Boots.^[1] Swisse is the multivitamin of choice for many successful international stars and elite athletes, so it is natural that Academy Award winning actress Nicole Kidman will be supporting the Swisse UK launch.

The unique range of supplements, developed especially for men, women and children, and specific health benefits, are developed in conjunction with nutritional experts and contain a blend of high quality vitamins, minerals and botanical extracts.

The flagship products, Swisse Men's Ultivite and Swisse Women's Ultivite, are formulated to help leave busy adults energised to get on with the things in life they love.^[2] Swisse Men's Ultivite contains a unique formula of 41 ingredients to help with energy production and release^[2]; cognitive function^[3]; muscle function^[4]; reproduction^[5] and immune function^[6]. Whilst the Women's Ultivite contains 39 ingredients to support energy production and release^[2]; healthy hair, skin and nails^[7]; normal bone maintenance^[8]; red blood cell formation^[9] and immune function^[6].

Like the Ultivite supplements, each product in the range is formulated to naturally support busy people's every day diet and can help to achieve general wellbeing. 

It is Swisse's dedication to quality that has established it as the trusted and preferred multivitamin brand for Australians seeking a healthy lifestyle, including Academy Award winning actress, Nicole Kidman:

"I am all about staying healthy and Swisse helps me stay at my healthy best. Discover the Swisse Difference, I'm happy I did" 

Swisse was created out of a passion for wellbeing and complimentary health by Australian founder Kevin Ring following a trip to Switzerland almost 50 years ago and, since then, it has secured its place in the Australian health and wellness industry. It is an established expert in developing tailored supplements for men and women across age groups.

The range is part of PGT Healthcare, a joint venture between the Procter & Gamble Company and Teva Pharmaceutical Industries Ltd. dedicated to delivering innovative over-the-counter medicines to consumers globally. Swisse, which is distributed by Teva UK Limited, joins an already illustrious and well-loved family of healthcare and wellness products available in the UK and around the world.

Swisse has a comprehensive range of vitamins that are scientifically formulated, and often includes natural botanical extracts. Their formulas are based on scientific and traditional evidence conducted with leading Australian academic research universities, world-leading researchers including La Trobe University, Swinburne University of Technology and the Australasian College of Nutritional and Environmental Medicine. Each Swisse product is developed to ensure the balance of ingredients delivers optimal performance.

The Swisse range is available now exclusively at Boots. Check out http://www.swisse.co.uk  or http://www.boots.com to find out how you can discover the Swisse difference for yourself.

About Swisse Wellness 

Swisse is an Australian health and wellness company with a mission to help people live healthy and happy. Research in the field of vitamins and supplements is rapidly evolving, and so too are the Swisse formulas, which strive to reflect the very latest findings.

We are committed to ongoing investment in the development of new products and independently verified scientific research and our formulas are made to high quality standards to support your healthy diet.

Swisse has a comprehensive range of 29 supplements developed specially for men, women and children, each offering specific health benefits.

About PGT Healthcare 

The Procter & Gamble Company and Teva Pharmaceutical Industries Ltd. formed the PGT Healthcare LLP joint venture in November 2011. The joint venture incorporated the two companies' OTC businesses outside of North America and benefits from both companies' core strengths and capabilities to facilitate rapid expansion into new countries and categories.

PGT Healthcare manufactures and markets more than 200 consumer healthcare brands in more than 70 countries around the world. Its portfolio includes Vicks, the world's #1 selling cough & cold brand, Ratiopharm, the #1 OTC brand in Germany, and other leading brands like Vibovit, Ambrobene, Hylak, Novo-Passit, Gastal, and Metamucil.

PGT Healthcare has delivered strong growth across all regions over its first two years and is on track to triple its global sales to deliver more than $4 billion in annual global sales by 2020. The joint venture is headquartered in Geneva, Switzerland and is led by a management team comprised of experienced senior leaders from both companies, including CEO Briain de Buitleir from P&G, and COO Eli Shani from Teva.

^[1] Aztec Sales Data MAT 07-2015

^[2] Vitamins B1,B2, B3, B5, B6, biotin, vitamin C, magnesium and iron contribute to normal energy production and release.

^[3] Zinc, iodine and iron contribute to normal cognitive function. Vitamin B5 contributes to normal mental performance.

^[4] Magnesium and calcium contribute to normal muscle function.

^[5] Zinc contributes to normal fertility and reproduction. Selenium contributes to normal spermatogenesis

^[6] Zinc plus vitamins C and D contribute to normal function of the immune system.

^[7] Zinc contributes to the maintenance of normal hair, skin and nails.

Vitamin C contributes to normal collagen formation for the normal function of the skin.

^[8] Calcium and vitamins D and K, contribute to the maintenance of normal bones.

^[9] Iron contributes to normal formation of red blood cells and haemoglobin.

Contact:
Annabel Combe
+44-(0)203-2198786
Annabel.combe@mslgroup.com