SAO PAULO, April 18, 2018 /PRNewswire/ -- Neymar Jr., one of the world's most influential and widely recognized athletes, today officially took up his new role as brand ambassador for TCL, a top-three global TV manufacturer and leading consumer electronics brand. The football star kicked off TCL's 2018 global sports campaign at an event in his hometown of Sao Paulo.

At the event, Neymar Jr. commented, "I am honored to be Global Brand Ambassador for TCL. The brand and I share similar values, such as the constant pursuit of excellence and great results." He added, "My fans watch me play football on TV, and I enjoy watching sports on my TCL TV at home with my family and friends. I know the partnership with TCL will be an entertaining journey."

"Neymar Jr. is a perfect fit for TCL because we are all passionate about sports," said Kevin Wang, Senior Vice President of TCL Corporation and CEO of TCL Multimedia. "We are excited to work with Neymar Jr. and to offer consumers an immersive viewing experience to embrace the sports they love with our intelligent TV products."

In Sao Paolo, Neymar Jr. experienced two flagship TV products and presented TCL's new global ad campaign.

The partnership with Neymar Jr. is a key step in TCL's global brand strategy. The team-up allows TCL to reach a wider audience of sports fans and to raise its global profile, reinforcing the company's youthful, international brand image. It also reflects TCL's accelerating growth and business vision.

TCL recently kicked off an international outdoor ad campaign featuring Neymar Jr. -- with the theme, "Born a Legend" -- and celebrated the partnership with events at global landmark locations. In Europe, the ad campaign will notably be visible in France, Germany, Italy and Poland, starting in April.

TCL ranked among the top three in the global LCD TV market in 2017 with 10.9% market share, according to research firm IHS Technology and the company's shipment data.

About TCL Multimedia

Headquartered in China, TCL Multimedia Technology Holdings Limited (HKSE: 01070) is one of the leading players in the global TV industry, engaged in the research and development, manufacture and distribution of consumer electronic products. With a new product-and-user-oriented business model that focuses primarily on a "Double +" strategy aiming to achieve "Smart + Internet" and "Products + Services," TCL Multimedia is striving to become a "global entertainment technology enterprise" that provides integrated entertainment solutions to customers.

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SOURCE TCL