PARIS, July 2, 2014 /PRNewswire/ --
Nextperf, the multi-screen marketing AI platform and specialist for Performance oriented Dynamic Retargeting, welcomes Nick HEYS as new Member of the Board. He will bring his expertise, vision and will provide support especially for the international development of Nextperf.
After investing heavily in its technological platform over the past two years and expanding its international presence (to Germany, Brazil, Italy and Spain, which now represents 50% of its turnover), the company, which has been profitable since 2013, plans to continue its geographical expansion in the next months. This expansion will be driven particularly by its multi-screen (display, mobile and tablet) performance retargeting products, but also by the roll-out of its new performance pre-targeting service.
Nick Heys is a well-known entrepreneur and has spent the last 15 years working in the business software industry. He was the founder of Emailvision, today known as SmartFocus, the leading European SaaS software publisher. Under his leadership, SmartFocus became the international number one software provider for relationship marketing and analytics.
Nick Heys is a British citizen has lived in France for over 25 years. He is member of the board of several fast-growing technology companies and is involved in their development, including WebInterpret, SmartFocus and Azalead Software.
"I am pleased to join the board of Nextperf, a recognised pioneer in the world of Adtech and retargeting," says Nick Heys. "The new technology developed by the company and the reorganisation of the business to focus on international expansion will reinforce Nextperf's position as a market leader."
"The Nextperf team is delighted to welcome Nick. For the further development of the company it was important to bring in a fresh perspective. From a personal point of view, his experience in international development is a real plus," says Vincent Karachira, CEO.
Nextperf is an Artificial Intelligence Marketing Platform.
Launched in 2008, Nextperf provides online advertising solutions with high added value. Specialising in Retargeting and Audience Targeting for brands and major e-retailers, the company helps over 1000 clients worldwide (in France, Brazil, Germany, UK, Italy, Turkey, and elsewhere) with their Retargeting campaigns.
The Nextperf product range is designed to help advertisers achieve better results and increase the display effectiveness of their campaigns, as well as their ROI.
All Nextperf products are based on Artificial Intelligence and help to ensure greater and sustainable effectiveness over time.
By providing intelligent user analyses and the creation of dynamic banners for clients, Nextperf also generates increasing revenues for its network of editors.