Next Generation TV Market Insight 2013

DUBLIN, July 12, 2013 /PRNewswire/ --

Research and Markets ( http://www.researchandmarkets.com/research/624p4v/next_generation) has announced the addition of the "Next Generation TV Market Insight" report to their offering.

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From the first half of 2012, Industry leading Korean companies started to recover and move from economic deficit to surplus. However, the TFT LCD market which have previously shown a rapid growth is now in the maturity stage and due to the changes in the spending pattern of consumers and aggressive purchasing policy of set companies, the display industry and in particular, the LCD manufacturers are experiencing profitability deterioration which can no longer be neglected. As a solution, companies are finding a breakthrough by realizing a large-size high-resolution LCD panel screen and commercializing OLED television technology which might lead to the fourth "Big Bang" in the market.

At the same time, ultra-high resolution TV and large-size screen TV over 50 inch is being competitively launched to dominate the next generation technology market, as the price of large LCD panel continue to drop to a level where large TV preferring customers are able to afford, the market for super large, high-resolution (4K2K:UHD) TV over 50 inch in size is growing in a rapid speed.

LCD panel manufacturers used a fully depreciated production line (under 8th generation), as making investment to build a next generation production line was difficult, due to severe profit deterioration caused by rapid price decline and economic downturn. In order to increase glass efficiency from a current level of 90%-95% to a level of 95%-98%, MMG (Multi Model Glass) was used to produce models of different size simultaneously from a single piece of circular glass plate. As extra-large MMG panel of maximized efficiency started to be developed and mass produced, the sales of new size panel and set product started to expand in the global market, starting from China.

The resolution of a display is rapidly improving to ultra-high definition to produce clearer picture as processor, memory and display device technology develops. If the evolution from SD to HD is considered as the first display wave from Analog Era 1.0 to Digital Era 2.0, the evolution from HD to 4K2K (UHD) can be considered as the second display wave from Digital Era to Consumer Electronics 3.0. The change is not just a simple transition of TV screen resolution but it is a fundamental change and innovation of clouding computing such as broadcasting system, network, contents and imaging technology.

Recently, a new 4K2K (UHD: 3840x2160) TV, which is superior than the current digital TV (FHD:1920x1080) was launched to pursue differentiation as a market strategy and research and development were made on SHV (Super High Vision: 8K4K) for NHK in Japan for several years, for the digital TV generations. The 6 top Chinese local companies together with Sony, Sharp and Panasonic of Japan are aggressively developing products and deploying marketing strategy to dominate the domestic market and the global TV market.

The challenge of 4K2K (UHD) TV is to increase the production yield of LCD or OLED panel, reduce the price of product and support the wide contents industry (broadcasting, S/W). The Korean companies picked OLED and smart TV as the next generation core technology and predicted the 4K2K (UHD) TV market to open in earnest at least after 2 to 3 years. However, the market for 4K2K (UHD) TV seemed to be already one step closer after attending 2012 IFA (Berlin Consumer Electronics Fair) and CES 2013 (International Consumer Electronics Show).

The era of 4K2K (UHD) TV is to come faster than expected as consumers are aware of the value of high-resolution since they are already accustomed to devices like smartphones and as LCD panel manufactures are trying to break through the market with large-size panels. The current FHD (1920x1080) resolution is insufficient in providing high-resolution images for large-size panel of above 50 inch. The keyword for the next generation display technology which Korea, Japan, Taiwan and China focus on is not the state-of-the-art technology but production capacity and process technology.

In the future TV market, deposition technique that is suitable for large-size high-resolution (over 4K2K) having mass production yield rate of conventional LCD level will become the standard technique for OLED and will be the key factor determining the success and failure of the business.

This report contains the following contents:

- TV Market History & Detailed Analysis and Forecast on Future TV Market/ Technology/ Product.
- Details on 4K2K(UHD) & TV Business Strategy/Line Up Analysis of Companies from Korea/ Japan/Taiwan (Set, Panel Maker)
- Analysis of Solution for 4K2K(UHD) TV by Technology (LCD, OLED), Application and Company (Set, Panel Maker).
- Analysis and Research on 4K2K(UHD) TV (LCD, OLED) Issues.


Companies Mentioned

- AUO
- BOE
- CEC Panda
- COST
- Changhong
- Haier/Konka/Skyworth
- Hisense
- Innolux
- LG Display
- LGE
- Panasonic
- SDC
- Samsung
- Sharp
- Sony
- TCL
- Toshiba

For more information visit http://www.researchandmarkets.com/research/624p4v/next_generation  

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Sector: Media and Entertainment

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