- Nexen Tire will present its new TV spot across 54 European countries through Eurosport channel
- Nexen Tire expects to improve its corporate image and increase brand awareness through sports marketing activities
SEOUL, South Korea, Nov. 3, 2016 /PRNewswire/ -- In an attempt to strengthen its global presence and boost brand awareness with a focus on the European market, Nexen Tire will unveil a new TV commercial across Europe through Eurosport, Europe's No.1 sports channel which includes Eurosport 1, Eurosport 2, and Eurosport 2 NEE, for the second time followed by the first TV commercial campaign in 2015.
*Nexen Tire Eurosport TVC: https://youtu.be/wkrzBNdLby0
As an advertisement designed to present Nexen Tire's young and dynamic images and features of winter products in connection with winter sports events, the new 30-second TV spot is scheduled to be unveiled during broadcastings of winter sports across 54 European countries until March next year starting from November. Also a six-second billboard advertisement edited from the 30-second commercial will be broadcasted during the same period.
"Once again Nexen Tire will seize an opportunity to build brand awareness with our most outstanding quality and performance through the TV spot for customers across Europe," said Nexen Tire. "We will continue to carry out sports marketing activities throughout the world alongside the Eurosport advertisement campaign."
Recently, Nexen Tire began supplying its OE N'FERA RU1 tires for the Porsche Cayenne in September this year. In line with such proud and notable achievement, Nexen Tire had featured a six-second sponsorship billboard advertisement during the Porsche Super Cup that was held from October 21 until 31 via Eurosport.
Other than supplying its OE tires to the Porche Cayenne, Nexen Tire has been supplying OE tires to Hyundai Motor Company, Kia Motors, Ssangyong Motor, Chevrolet, Volkswagen, Fiat Chrysler Automobiles, Automobile Dacia, Renault, SEAT, Mitsubishi Motors, Suzuki Motor Corporation, SKODA Auto and other brands.
Nexen Tires continues to enhance its global presence through diverse sports marketing activities in order to establish brand awareness and value. Along with the official partnership of the Premier League's Manchester City FC and advertising agreement with the Italian Serie A, Nexen Tire's diverse portfolio of sports marketing activities include partnerships with three US Major League Baseball teams, BK Mlada Boleslav of the Czech Republic's Premier Ice Hockey League, and the Chiefs of the New Zealand Rugby League.
About Nexen Tire
Nexen Tire, established in 1942, is a global tire manufacturer headquartered in Yangsan, South Gyeongsang Province, and in Seoul, South Korea. Nexen Tire, one of the world's fastest growing tire manufacturers, works with 491 dealers based in 141 countries around the world (as of July 2015) and owns three manufacturing plants -- two in Korea (Yangsan and Changnyeong) and one in Qingdao, China. Another plant in Zatec, Czech Republic will be operational by 2018. Nexen Tire produces tires for passenger cars, SUVs, and light trucks with advanced technology and excellence in design. The company also focuses on producing UHP tires, which are based on advanced technologies. Nexen Tire supplies OE tires to global car makers in various countries around the world. In 2014, the company achieved a grand slam of the world's top 4 design awards for the first time amongst the various tire makers in the world. For more information, please visit http://www.nexentire.com.
SOURCE Nexen Tire