- With its global business partners around the world, Nexen Tire builds stronger ties
- Will continuously utilize the 'Purple Summit' campaign for further aggressive business partnership marketing
SEOUL, South Korea, March 21, 2017 /PRNewswire/ -- Nexen Tire, a leading global tire manufacturer, held the '2017 Purple Summit, Manchester,' to demonstrate its commitment to its worldwide partners.
Under the name of 'Purple Summit' -- an integrated marketing campaign of Nexen Tire -- Nexen Tire began organizing the 'Purple Summit' in an effort to foster and strengthen its relationships with worldwide business partners and increase the company's presence in the global market. This year, selected valuable business partners from 34 countries have attended the event.
Together with business partners from around the world, Nexen Tire has arranged various exciting activities. The attendees had the opportunity to build a foundation for strong ties among the partners through relaxing welcome dinner, followed by conferences highlighting Nexen Tire's thrilling global marketing activities and its high-end quality of products at Manchester City Football Academy, followed by an exciting soccer match between Manchester City F.C. and Liverpool F.C. at Etihad Stadium, the home stadium of Manchester City F.C.
The match was organized as a 'special sponsor's match day event', hosted by Nexen Tire, who is a major sponsor of the club for a second season. It was a significant match held right after Nexen Tire and Manchester city F.C. announced the sponsorship for EPL's historical first jersey branding on sleeve, boasting a stronger relationship. During halftime of the match, a Nexen Tire Skills Challenge was held where fans were selected to shoot through a Nexen tire for special prizes.
"We are proud to organize the '2017 Purple Summit, Manchester' for our worldwide business partners and customers, and to build deeper, and long-term business relationships," said Travis Kang, CEO of Nexen Tire. "We will remain committed to investing in and growing our partnerships with our partners and customers around the world."
About Nexen Tire
Nexen Tire, established in 1942, is a global tire manufacturer headquartered in Yangsan, South Gyeongsang Province, and in Seoul, South Korea. Nexen Tire, one of the world's fastest growing tire manufacturers, works with 390 dealers based in 140 countries around the world (as of Dec 2016) and owns three manufacturing plants -- two in Korea (Yangsan and Changnyeong) and one in Qingdao, China. Another plant in Zatec, Czech Republic will be operational by 2018. Nexen Tire produces tires for passenger cars, SUVs, and light trucks with advanced technology and excellence in design. The company also focuses on producing UHP tires, which are based on advanced technologies. Nexen Tire supplies OE tires to global car makers in various countries around the world. In 2014, the company achieved a grand slam of the world's top 4 design awards for the first time amongst the various tire makers in the world. For more information, please visit http://www.nexentire.com.
SOURCE Nexen Tire