- Nexen Tire continues its official sponsorship of the 'MercedesCup' for the second consecutive year
- With its continued sponsorship of the 'MercedesCup', Nexen Tire looks forward to promoting a dynamic brand image for the global market
SEOUL, South Korea, June 7, 2016 /PRNewswire/ -- Nexen Tire, a leading global tire manufacturer, proudly announced that the company continues its official sponsorship of the 'MercedesCup', an ATP World Tour 250 series tournament, for the second consecutive year as part of a premium sponsorship agreement signed in 2015.
"With the continued sponsorship of the 'MercedesCup', one of the world's most popular sporting events, we look forward to delivering and building a dynamic brand image of Nexen tire in the global market," said Nexen Tire. "We will be continuing to provide opportunities for sports fans worldwide to learn about Nexen Tire through various sports marketing activities in the future."
Nexen Tire aims to increase brand awareness in the global market through various sponsorship programs during the 'MercedesCup.' Throughout the tournament, Nexen Tire advertisements will be prominently featured on backdrops, base panels, and LED banners. Video spots for Nexen Tire will also be broadcast on TV screens across the venue. Furthermore, Nexen Tire will invite major dealers to partake in the festivities, along with local sales employees after holding an educational session.
The 2016 'MercedesCup' will take place from June 4 to 12 at Tennis Club Weissenhof in Stuttgart, Germany. As the world famous tennis players, including Roger Federer, will play in the tournament, it is expected to witness fun and exciting games. At the 2015 'MercedesCup', Ho-Chan Kang, CEO of Nexen Tire, presented the runner-up, Viktor Troicki, with the second place trophy.
Currently, Nexen Tire has been strengthening its global presence with various sports marketing activities through official partnerships with three MLB teams, Manchester City FC (MCFC) of the English Premier League, BK Mlada Boleslav of the Czech Republic's Premier Ice Hockey League, and the US drifting series Formula DRIFT. In addition to the sports marketing activities, Nexen Tire has been focusing on the European market by constructing a new tire manufacturing plant in Zatec, Czech Republic. The plant expects to be operational in 2018 after construction is completed, and it will feature the most advanced automation systems along with environmentally friendly technologies.
About Nexen Tire
Nexen Tire, established in 1942, is a global tire manufacturer headquartered in Yangsan, South Gyeongsang Province, and in Seoul, South Korea. Nexen Tire, one of the world's fastest growing tire manufacturers, works with 491 dealers based in 141 countries around the world (as of July 2015) and owns three manufacturing plants -- two in Korea (Yangsan and Changnyeong) and one in Qingdao, China. Another plant in Zatec, Czech Republic will be operational by 2018. Nexen Tire produces tires for passenger cars, SUVs, and light trucks with advanced technology and excellence in design. The company also focuses on producing UHP tires, which are based on advanced technologies. Nexen Tire supplies OE tires to global car makers in various countries around the world. In 2014, the company achieved a grand slam of the world's top 4 design awards for the first time amongst the various tire makers in the world. For more information, please visit http://www.nexentire.com.
SOURCE Nexen Tire