-Nexen Tire has become an official sponsor of the 'MercedesCup' with two year premium sponsorship until 2016
-The company will implement sponsorship programs, including advertisement, hospitality service and a company booth during the 'MercedesCup'
-With the energetic image of a tennis tournament, the company expects to build a dynamic brand image of Nexen Tire in the European market
SEOUL, South Korea, May 12, 2015 /PRNewswire/ -- Nexen Tire announces that it has become an official sponsor of the 'MercedesCup', a part of the ATP World Tour 250 series, with the two year premium sponsorship for 2015 and 2016.
"By sponsoring the 'MercedesCup', one of the popular sports games in Europe, we are expecting to strengthen communication with customers in Europe. In particular, the energetic image of a tennis tournament would positively affect to the building of a dynamic brand image of Nexen Tire in the European market," said Nexen Tire. The company added, "We are also planning on various marketing activities in addition to this sponsorship for further enhancing the brand awareness amongst the European customers."
The company aims to increase the brand awareness in the European market through various sponsorship programs in the 'MercedesCup.' During the 'MercedesCup', Nexen Tire will place advertisements on back drops, base panels, LED banners and video spot at TV screens.
In addition, the company booth will be set up in the Sponsor Village to provide more information about Nexen Tire and its products to visitors.
As the 'MercedesCup' was first held in 1916 in Stuttgart, Germany, it is the tennis tournament with almost 100 years of history and tradition in Europe. In this year, the 'MercedesCup' will take place from June 6 to 14 at Tennis Club Weissenhof, and it appears Rafael Nadal, fourteen-time Grand Slam champion, will play in the first edition of the tournament. The 'MercedesCup' is broadcasted by Eurosport, the Europe's No.1 sports channel, in 22 languages, ensuring extensive television coverage in 54 countries European-wide.
Currently, Nexen Tire is expanding its business into the Europe market by signing contracts for Original Equipment (OE) tires supply to European leading car manufacturers, including Volkswagen, Fiat and Skoda Auto in 2014. The company also plans to begin operating the plant in Zatec, Czech in 2018 after construction is complete.
About Nexen Tire
Nexen Tire, established in 1942, is a global tire manufacturer headquartered in Yangsan, South Gyeongsang Province, and in Seoul, South Korea. Nexen Tire, one of the world's fastest growing tire manufacturer, has 205 dealers based in approximately 130 countries around the world and owns three manufacturing plants -- two in Korea (Yangsan and Changnyeong) and one in Qingdao, China. Another plant in Zatec, the Czech Republic will be under operation by 2018. Nexen Tire produces tires for passenger cars, SUVs and light trucks with advanced technology and excellence in design. The company also focuses on producing UHP tires, which are based on advanced technologies. Nexen Tire supplies OE tires to global car makers in various countries around the world. In 2014, the company achieved a grand slam of world's top 4 design awards for the first time amongst the various tire makers in the world. For more information, please visit http://www.nexentire.com.
SOURCE Nexen Tire