NewsReach Announces Content Marketing Association Partnership
LONDON, September 20, 2012 /PRNewswire/ --
Leading UK content marketing agency NewsReach is proud to announce a new partnership with the Content Marketing Association. As part of the collaboration, NewsReach will be a gold sponsor of the International Content Marketing Summit in London on November 28th.
Content marketing in the UK has been growing at a rapid pace; brands know(1) that they need to have a solid content marketing strategy and that their audiences expect them to consistently deliver highly relevant, top-quality content in a variety of formats. But it does not end with publication(2); businesses need to use the content they produce intelligently in order to enhance their brand through thought leadership, engage their audience on an ongoing basis, and convert prospects into customers and customers into loyal brand advocates.
Working with the CMA, NewsReach looks forward to supporting the growth of the UK content marketing industry in the coming year, starting with their involvement with the International Content Marketing Summit. At the event, members of our team will be on hand to discuss the benefits of content marketing and also to showcase how written copy, video, graphics and animation can work together to achieve business goals. Attendees can schedule a meeting with a NewsReach content marketing strategist at a convenient time by contacting info@newsreach.co.uk, or drop by on the day.
NewsReach has also produced a white paper entitled "The True Value of Content Marketing" which is available as a free download(3).
"Content marketing is the most exciting industry to be in at the moment, so we are pleased to partner with the newly-rebranded Content Marketing Association. We believe our collaboration with the CMA will further bolster the growth in the industry through high-quality events such as the International Content Marketing Summit," said Fergus Parker, NewsReach Director.
"The CMA is delighted to welcome NewsReach on board as a partner and also a sponsor of the International Content Marketing Summit. As a leading provider of content, video and marketing strategy, NewsReach will add real value to our members as the UK content marketing industry continues to grow and go from strength to strength," said Julia Hutchison, Chief Operating Officer of the CMA.
3. http://www.newsreach.co.uk/white-papers/
About NewsReach
NewsReach has been a UK leader in content marketing since before content marketing was fashionable. With a solid foundation in online journalism, the company has grown to having a presence n London, Manchester, Leeds and abroad.
At NewsReach, we understand how important it is to businesses to be able to trust an agency with their branded content, to have a choice of content types to suit their needs and to be able to see results.
We produce over 60 types of written content, from daily news articles and blog posts, to white papers and landing pages, as well as infographics, video and animation.
But we are more than content producers; we have a highly skilled team of content strategists who expertly measure and analyse ROI and are able to advise on how to deploy content to reach your specific goals.
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