ZURICH, September 4, 2013 /PRNewswire/ --
The SDA subsidiary news aktuell (Schweiz) AG now holds a 100% stake in Edition Renteria SA. With the joining of these two leading Swiss media contact providers, news aktuell will consolidate its market leadership among PR service providers and create the best conditions for further growth and innovation.
"The acquisition of Renteria is a decisive step for the future of news aktuell, in particular towards further extending our excellent market position," explained Kai Gerwig, Managing Director of news aktuell, today in Zürich. "Together with the strong brand name and extensive expertise of Renteria, we will be able to offer the best solutions and services to our country's communications professionals." The acquisition of Renteria fortifies this SDA subsidiary's claim of being number one in Switzerland for targeting journalists and opinion leaders.
"With Renteria, we have taken over a company and brand that are both well-known and steeped in tradition. The business activities of these two companies are an ideal match," said Carl-Eduard Meyer, Chairman of the Board of Directors of news aktuell (Schweiz) AG, as well as Managing Director of news aktuell in Germany. At the beginning of the year, this Hamburg-based DPA-subsidiary already bought the leading German journalist data provider Zimpel Media Daten GmbH. "With the purchase of Renteria, we are following a similar strategy here in Switzerland to the one in Germany, while bringing together the best of two worlds. The entire PR sector will benefit from it."
The contract partners have agreed not to disclose any information regarding the purchase price.
About news aktuell (Schweiz) AG
news aktuell (Schweiz) AG is a company of the sda-Group with its main office in Zurich. Company media centres, PR agencies and organisations use news aktuell's services to provide the media and the public with information. With services for media press releases, images and videos covering all aspects of the OTS (original text service) flagship brand, the sda subsidiary helps thousands of PR specialists with their diverse communication tasks. news aktuell also offers its PR software for address management and social media monitoring, as well as managing a worldwide network for publishing company news messages with its partner agencies.
About Edition Renteria SA
For over 40 years, Edition Renteria SA has published the Swiss PR and media directory. The Zurich-based company makes contact information available both in print and online formats. Renteria's portfolio includes directories of all contact points and persons in the communications and media sectors, the complete publishing data and rates of the Swiss media, as well as the Handbook for Corporate Communications with expert knowledge and pertinent up-to-date information.
news aktuell (Schweiz) AG
SOURCE news aktuell (Schweiz) AG