LONDON, September 20, 2012 /PRNewswire/ --
ContentPlus will be launching its new white paper at Adtech on Wednesday. The paper is entitled Content Marketing for Small Businesses: Creating Conversations and Completing Conversions and will be available as a free download on contentplus.co.uk.
Co-authored by ContentPlus Head of Content Nathaniel Bertram and Head of Marketing and Creative Karen Webber, the white paper sets out to clarify what is content marketing and how it can help small businesses.
It complements the infographic The Anatomy of Content Marketing and the talk ContentPlus Director Fergus Parker will be presenting at Adtech on Thursday.
What is Content Marketing and Why Should I Care? is a free seminar aimed at small businesses who have heard of content marketing but do not fully understand how it can benefit them.
Visitors who drop their business card off at stand 184 at the event will also be entered into a draw to win a free white paper or infographic produced by ContentPlus. The winner, who will be announced next week, will be able to draw on ContentPlus's extensive experience in the field of thought leadership and visual content marketing and sample the benefits of high-quality content firsthand.
Karen Webber, white paper co-author and head of the infographics production division, said: "When we launched our infographic earlier this year, we saw an immediate surge in traffic to the site and high levels of social media sharing. It had a lasting effect as well; both visitor traffic and website conversions are up on the pre-infographic averages. The new, free-to-download ContentPlus white paper shows just how valuable content marketing is and how it allows small companies to compete effectively with larger organisations."
ContentPlus helps small businesses grow online with integrated digital marketing solutions. Tailored to each individual business, the ContentPlus product will help ensure you reach and engage potential customers through high-quality copy that works effectively across search engines, social media and email newsletters. Clients have access to a team of industry experts dedicated to their business.