New Report Shows Touch Screen Mobile Devices Driving Use of Mobile Services
- CEM4Mobile Metrics Shows That the Game has Changed for Mobile Services
11 Apr, 2011, 12:33 BST
ESPOO, Finland, April 11, 2011 /PRNewswire/ -- CEM4Mobile Solutions Ltd (ex QAim), a Finnish company that specialises in measuring and analysing interactions and customer experience in mobile services, has today announced significant new findings based on data drawn from its CEM4Mobile Metrics solution. The statistics highlight that the rules of the game have changed.
CEM4Mobile analysed the market trends behind the phenomenal growth of mobile services and found that touch screen devices were increasingly driving the use of mobile services. The report clearly shows that for mobile network operators and content providers, device penetration needs to be a key consideration in the design of mobile services.
The surveyed sample was taken from real daily traffic in browsing based mobile services in Finland, Sweden, Norway and Denmark from 5 July 2010 and 28 February 2011. The survey sample comprised 60,041,609 pageloads which were originated from 1,873 different handset models.
Market shares in July 2010
The starting point for the research was data drawn from CEM4Mobile Metrics in July 2010. What these figures show is the vast array of different handsets that were being used to access mobile services, the most frequently used models and their market shares.
Model Pointing method Platform Market Share
Apple iPhone 3GS touch screen iOS 15,2 %
Apple iPhone 4 touch screen iOS 12,2 %
Nokia E71 joystick & qwerty Symbian 5,5 %
Nokia E75 joystick & qwerty Symbian 3,9 %
Nokia 5800 XpressMusic touch screen Symbian 2,4 %
Nokia N97 touch screen Symbian 2,3 %
Nokia E51 joystick & keypad Symbian 2,1 %
Nokia E90 Communicator joystick & qwerty Symbian 2,1 %
Nokia E72 joystick & qwerty Symbian 2,1 %
Nokia E52 joystick & keypad Symbian 2,0 %
HTC A8181 Desire touch screen Android 2,0 %
Nokia N97 mini touch screen Symbian 1,8 %
Market shares in February 2011
After seven months, a clear trend toward the use of touch screen devices had emerged:
Model Pointing method Platform Market Share
Apple iPhone 4 (*) touch screen iOS 27,5 %
Samsung GT-I9000 Galaxy S touch screen Android 3,7 %
HTC Desire touch screen Android 3,3 %
Nokia E71 joystick & qwerty Symbian 3,1 %
Nokia N8-00 touch screen Symbian 2,9 %
Apple iPhone 3GS touch screen iOS 2,8 %
Nokia E75 joystick & keypad Symbian 2,8 %
Nokia 5230 Nuron touch screen Symbian 2,7 %
Nokia E52 joystick & keypad Symbian 2,2 %
Nokia E72 joystick & qwerty Symbian 2,1 %
HTC Desire HD touch screen Android 1,6 %
Nokia N97 mini touch screen Symbian 1,5 %
(*) includes iPhone 3GS models updated to iOS 4.x
Losers
The data showed a marked reduction in the market share of joystick and qwerty driven mobile devices and a corresponding rise in touch screen access.
Model Pointing method Platform Market Share
Apple iPhone 3GS (**) touch screen iOS -14,21 %
Nokia E71 joystick & qwerty Symbian -2,46 %
HTC A8181 Desire touch screen Android -1,99 %
Nokia N97 touch screen Symbian -1,29 %
Nokia 5800 XpressMusic touch screen Symbian -1,23 %
Nokia E51 joystick & keypad Symbian -1,23 %
Nokia E90 Communicator joystick & qwerty Symbian -1,14 %
Nokia E75 joystick & qwerty Symbian -1,10 %
Nokia N95 joystick & keypad Symbian -1,06 %
Apple iPod Touch 3rd touch screen iOS -0,93 %
SonyEricsson W995 joystick & keypad Enea OSE -0,71 %
Apple iPhone 3G touch screen iOS -0,69 %
(**) mainly due to OS update from iOS 3.x to iOS 4.x
Winners
Model Pointing method Platform Market Share
Apple iPhone 4 touch screen iOS +16,43 %
Samsung GT-I9000 Galaxy S touch screen Android +3,42 %
HTC Desire touch screen Android +2,98 %
Nokia N8-00 touch screen Symbian +2,79 %
Nokia 5230 Nuron touch screen Symbian +1,66 %
HTC Desire HD touch screen Android +1,59 %
ZTE Blade touch screen Android +1,51 %
Nokia C6-00 touch screen Symbian +1,35 %
Nokia C7-00 touch screen Symbian +1,26 %
HTC Wildfire touch screen Android +1,21 %
Nokia E7-00 touch screen Symbian +1,14 %
Nokia C5-00 touch screen Symbian +1,12 %
A rapidly evolving market that demands up to date analytics
The mobile services market has witnessed phenomenal growth and is poised to grow by triple digit numbers every year over the next five years. Mobile devices, networks, content technologies and use-cases for services are evolving faster than ever before. In order to design effective and user friendly services, operators and content providers need access to accurate, detailed information on user behaviour.
"The trend is clear. Touch screens have completely changed the way people look at mobile phones and what they expect from them. Touch screens, Wi-Fi and connected services have already changed the way mobile phones are being used and are likely to do the same for the laptops. These figures clearly show that in such a rapidly changing market, operators and content providers need an effective mobile analytics platform - a solution that enables them to stay in touch with user demand and market trends," says Janne Aalto, CEO of CEM4Mobile Solution Ltd.
More information
CEM4Mobile Solutions Ltd
Kappelitie 6 A
02200 Espoo, Finland
sales@cem4mobile.com
tel: +358(0)9-689-884-88
Our Blog: http://www.cem4mobile.com/blog/
Follow us on Twitter: @cem4mobile
Product information: http://www.cem4mobile.com
CEM4Mobile Solutions Ltd (ex. QAim) is a Finnish world-class expert in Customer Experience Management (CEM) for mobile content and value-added services. We provide mobile network and industry vertical independent CEM4Mobile solution and services for companies large and small, which develop, produce or distribute mobile services. CEM4Mobile offering enables companies to measure and analyse data on the interaction between end-users and mobile services, optimise their business and ensure successful customer relations.
Contact: Alexander Hornborg
Tel: +358(0)9-689-884-88
Email: sales@cem4mobile.com
SOURCE CEM4Mobile Solutions Ltd (ex QAim)