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New Report Shows Touch Screen Mobile Devices Driving Use of Mobile Services

- CEM4Mobile Metrics Shows That the Game has Changed for Mobile Services


News provided by

CEM4Mobile Solutions Ltd (ex QAim)

11 Apr, 2011, 11:33 GMT

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ESPOO, Finland, April 11, 2011 /PRNewswire/ -- CEM4Mobile Solutions Ltd (ex QAim), a Finnish company that specialises in measuring and analysing interactions and customer experience in mobile services, has today announced significant new findings based on data drawn from its CEM4Mobile Metrics solution. The statistics highlight that the rules of the game have changed.

CEM4Mobile analysed the market trends behind the phenomenal growth of mobile services and found that touch screen devices were increasingly driving the use of mobile services. The report clearly shows that for mobile network operators and content providers, device penetration needs to be a key consideration in the design of mobile services.

The surveyed sample was taken from real daily traffic in browsing based mobile services in Finland, Sweden, Norway and Denmark from 5 July 2010 and 28 February 2011. The survey sample comprised 60,041,609 pageloads which were originated from 1,873 different handset models.

Market shares in July 2010

The starting point for the research was data drawn from CEM4Mobile Metrics in July 2010. What these figures show is the vast array of different handsets that were being used to access mobile services, the most frequently used models and their market shares.

    
    Model                     Pointing method     Platform      Market Share

    Apple iPhone 3GS             touch screen          iOS         15,2 %
    Apple iPhone 4               touch screen          iOS         12,2 %
    Nokia E71               joystick & qwerty      Symbian          5,5 %
    Nokia E75               joystick & qwerty      Symbian          3,9 %
    Nokia 5800 XpressMusic       touch screen      Symbian          2,4 %
    Nokia N97                    touch screen      Symbian          2,3 %
    Nokia E51               joystick & keypad      Symbian          2,1 %
    Nokia E90 Communicator  joystick & qwerty      Symbian          2,1 %
    Nokia E72               joystick & qwerty      Symbian          2,1 %
    Nokia E52               joystick & keypad      Symbian          2,0 %
    HTC A8181 Desire             touch screen      Android          2,0 %
    Nokia N97 mini               touch screen      Symbian          1,8 %

Market shares in February 2011

After seven months, a clear trend toward the use of touch screen devices had emerged:

    
    Model                      Pointing method      Platform    Market Share

    Apple iPhone 4 (*)            touch screen           iOS        27,5 %
    Samsung GT-I9000 Galaxy S     touch screen       Android         3,7 %
    HTC Desire                    touch screen       Android         3,3 %
    Nokia E71                joystick & qwerty       Symbian         3,1 %
    Nokia N8-00                   touch screen       Symbian         2,9 %
    Apple iPhone 3GS              touch screen           iOS         2,8 %
    Nokia E75                joystick & keypad       Symbian         2,8 %
    Nokia 5230 Nuron              touch screen       Symbian         2,7 %
    Nokia E52                joystick & keypad       Symbian         2,2 %
    Nokia E72                joystick & qwerty       Symbian         2,1 %
    HTC Desire HD                 touch screen       Android         1,6 %
    Nokia N97 mini                touch screen       Symbian         1,5 %

    (*) includes iPhone 3GS models updated to iOS 4.x

Losers

The data showed a marked reduction in the market share of joystick and qwerty driven mobile devices and a corresponding rise in touch screen access.

     
    Model                      Pointing method   Platform     Market Share

    Apple iPhone 3GS (**)         touch screen        iOS         -14,21 %
    Nokia E71                joystick & qwerty    Symbian          -2,46 %
    HTC A8181 Desire              touch screen    Android          -1,99 %
    Nokia N97                     touch screen    Symbian          -1,29 %
    Nokia 5800 XpressMusic        touch screen    Symbian          -1,23 %
    Nokia E51                joystick & keypad    Symbian          -1,23 %
    Nokia E90 Communicator   joystick & qwerty    Symbian          -1,14 %
    Nokia E75                joystick & qwerty    Symbian          -1,10 %
    Nokia N95                joystick & keypad    Symbian          -1,06 %
    Apple iPod Touch 3rd          touch screen        iOS          -0,93 %
    SonyEricsson W995        joystick & keypad   Enea OSE          -0,71 %
    Apple iPhone 3G               touch screen        iOS          -0,69 %

    (**) mainly due to OS update from iOS 3.x to iOS 4.x

    Winners

    Model                        Pointing method    Platform    Market Share

    Apple iPhone 4                  touch screen         iOS       +16,43 %
    Samsung GT-I9000 Galaxy S       touch screen     Android        +3,42 %
    HTC Desire                      touch screen     Android        +2,98 %
    Nokia N8-00                     touch screen     Symbian        +2,79 %
    Nokia 5230 Nuron                touch screen     Symbian        +1,66 %
    HTC Desire HD                   touch screen     Android        +1,59 %
    ZTE Blade                       touch screen     Android        +1,51 %
    Nokia C6-00                     touch screen     Symbian        +1,35 %
    Nokia C7-00                     touch screen     Symbian        +1,26 %
    HTC Wildfire                    touch screen     Android        +1,21 %
    Nokia E7-00                     touch screen     Symbian        +1,14 %
    Nokia C5-00                     touch screen     Symbian        +1,12 %

A rapidly evolving market that demands up to date analytics

The mobile services market has witnessed phenomenal growth and is poised to grow by triple digit numbers every year over the next five years. Mobile devices, networks, content technologies and use-cases for services are evolving faster than ever before. In order to design effective and user friendly services, operators and content providers need access to accurate, detailed information on user behaviour.

"The trend is clear. Touch screens have completely changed the way people look at mobile phones and what they expect from them. Touch screens, Wi-Fi and connected services have already changed the way mobile phones are being used and are likely to do the same for the laptops. These figures clearly show that in such a rapidly changing market, operators and content providers need an effective mobile analytics platform - a solution that enables them to stay in touch with user demand and market trends," says Janne Aalto, CEO of CEM4Mobile Solution Ltd.

     
    More information

    CEM4Mobile Solutions Ltd
    Kappelitie 6 A
    02200 Espoo, Finland
    sales@cem4mobile.com
    tel: +358(0)9-689-884-88

Our Blog: http://www.cem4mobile.com/blog/

Follow us on Twitter: @cem4mobile

Product information: http://www.cem4mobile.com

CEM4Mobile Solutions Ltd (ex. QAim) is a Finnish world-class expert in Customer Experience Management (CEM) for mobile content and value-added services. We provide mobile network and industry vertical independent CEM4Mobile solution and services for companies large and small, which develop, produce or distribute mobile services. CEM4Mobile offering enables companies to measure and analyse data on the interaction between end-users and mobile services, optimise their business and ensure successful customer relations.

    
    Contact: Alexander Hornborg
    Tel: +358(0)9-689-884-88
    Email: sales@cem4mobile.com

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