BOSTON, United States, September 17, 2013 /PRNewswire/ --

PRISYM ID has launched a new solution - PRISYM 360, to transform global Label Lifecycle Management in the medical device industry through intelligent use of data.

The launch follows a comprehensive customer engagement exercise between PRISYM ID and medical device manufacturing stakeholders - and is a focused direct response to the number of exposures and challenges that companies in the sector are facing.

Darren Atkinson, CTO at PRISYM ID says, "Label design and delivery is only one aspect in a 360° process - and needs to be built upon a 360° view of all the variable data components that influence its content, including product specifications, country and product-specific regulations, market destination and local language requirements. Furthermore, the regulatory landscape is constantly evolving. Label Lifecycle Management Systems must evolve rapidly with it or face being a significant barrier to brand and market penetration."

Alongside this, the globalization of the industry's customer-base including the emerging BRIC countries is driving an increase in demand for multiple-page booklets, IFUs, and e-labeling. This is not only generating the need to meet additional country-specific language and regulatory requirements, it is exposing flaws in traditional labeling methodology. These trends are placing emphasis on the need for solutions such as 'on-demand' printing to reduce wastage and build more flexibility into labeling processes.

PRISYM 360 is a true web-based solution that supports multiple browsers and provides organizations with a holistic view of all their data assets. It provides a scalable platform designed to be rapidly deployed and validated without custom development due to its blend of pre-configured and configurable features.

The solution helps companies consolidate, control and capture all instances of production label prints across manufacturing lines, distribution centers and third party manufacturers. This enables companies to manage electronic reconciliation across all printing operations within the system to satisfy regulatory auditors and management accountability ensuring a 'single version of the truth' to meet current and evolving regulatory requirements including UDI.

Darren Atkinson concludes, "Research amongst our global client-base confirmed the need for an integrated Label Lifecycle Management system that can capture, store and disseminate data safely, quickly and accurately. The release of PRISYM 360 embraces these needs; allowing companies to mitigate the risk of product recalls, expedite delivering local language labeling on demand and take control of label data across the enterprise."

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SOURCE PRISYM ID