New Malaysia's Message to the World Intensified for 2019 Budget Announcement and US Mid-Term Elections
KUALA LUMPUR, Malaysia, Nov. 9, 2018 /PRNewswire/ -- The global "Malaysia: Bouncing Back even Better than Before" communications campaign, launched last September by ISC Innovators to help communicate to the world Malaysia's resolve to put the country back on track after the country's recent historic General Election triumph, has received greater visibility to coincide with the 2019 Budget Announcement last Friday as well as the US Mid-Term Elections this week.
In addition to the campaign's exposure in The Economist, Fortune, The NY Times newspaper and Time magazine, as well as China's Economic Observer and Japan's Nikkei Shimbun, the New Malaysia's message is also featured in Forbes Asia's Global CEO Forum October 2018 issue featuring an article titled "Malaysia: A Fresh Road Map Ahead" in conjunction with the Forbes Global CEO Forum held in Bangkok last week.
Also, on the 1st of November, TIME Magazine featured an online article on how Malaysia is indeed Bouncing Back, echoing the sentiments conveyed in this worldwide campaign. Fortune, too, will soon publish an online article focused on the optimism of doing business in Malaysia.
The "Malaysia: Bouncing Back even Better than Before" TVC also receives a boost from the 2nd to the 11th of November on CNN USA as well as on New York's Times Square digital billboard on the day of the US Mid-Term Elections on the 6th of November.
New York's Times Square billboard displaying the "Malaysia: Bouncing Back even Better than Before" TVC, during last Tuesday's US Mid-Term Elections day as passerby were anxious to stay abreast of the elections results.
This international media campaign is sponsored by Malaysian private corporations, led by Berjaya, NAZA and U Mobile. The conception and production of this campaign is being provided pro-bono by the ISC Innovators agency, the same group that also produced on a pro-bono basis the successful economic confidence-restoring campaign called "Malaysia: Bullish on Bouncing Back" during the 1997-98 Asian Economic Crisis.
About ISC Innovators Sdn Bhd
ISC Innovators is an award-winning, integrated marketing communications agency offering branding, strategy, creative, production, digital/social media, PR/activation and media services. We have a proud history in Malaysia, having won over 120 local and international awards for creativity and marketing effectiveness in all major industry categories since our beginnings in 1975. In addition to our membership in ICOM - a network of independent agencies with more than 80 agencies in more than 60 countries - our own expert, extensive network of business allies and associates in Asia-Pacific and around the world provides an extensive resource platform for clients looking to expand beyond Malaysia. We are perhaps best known for our conception and work on the multi-awarded "Malaysia: Truly Asia" international campaign for Tourism Malaysia, quadrupling annual visitors to Malaysia and quintupling annual tourism earnings for the country in the campaign's first 12 years.
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