New Look Launches mCommerce Site

LONDON, April 5, 2011 /PRNewswire/ -- http://www.newlook.com

http://www.migcan.com

High street fashion retailer New Look today announces the launch of a fully transactional mCommerce site. The site has been designed and built by mobile and digital communications business Mobile Interactive Group (MIG). It integrates into New Look's back end systems and utilises the latest developments in mobile technology (Javascript, CSS3 & HTML5) to offer the ultimate mobile shopping experience.

Key features include fast 'One Click' checkout for registered users; quicker journey from homepage to products with engaging zoom functionality; easy to browse products in one, two or three column formats; seamless viewing with accordion navigation to reduce page refreshes and single consumer shopping basket between the website and mobile site.

The challenge of most mCommerce sites is to give customers the confidence to purchase via mobile. The focus of the project was to launch the most engaging and seamless transactional service of any high street fashion retailer to date that would encourage New Look's mobile savvy customers to buy.

Dom McBrien, eCommerce Director, New Look says, "At New Look our aim is to offer customers an outstanding multi-channel experience. To do this we must offer an easy and convenient shopping experience through a multitude of channels.

Research suggests that in 2012 access to the internet via Smartphone devices will even supersede the desktop PC, so this is a clear opportunity. As a result, New Look is launching a market-leading mobile-optimised site. Crisp and zoomable product imagery, social media integration and an easy 'One Click' checkout for registered users are just a few of the cutting-edge features.

By offering a best-in-class user experience suited to the mobile shopper, we are confident that New Look will be the fashion brand of choice for the shopper, wherever they are."

Matt Cockett, Commercial Director, Mobile Interactive Group commented, "We've worked closely with New Look on the design, user experience (UX), the end-to-end build and integration of the site with a suite of APIs, provided by New Look's eCommerce software provider ATG, to deliver a future proofed mCommerce site that is connected to all product and customer account systems. Like many online retailers, New Look are seeing a daily increase in shoppers viewing their website via a mobile device, now they're able to give consumers choice of ordering what they want, how they want and wherever they want."

With a plethora of features, the New Look mCommerce site boasts multiple calls to action and a prominent 'Search' bar on the homepage to enable users to get to relevant products quickly and easily. Within the product pages users can refine category searches without leaving the page and define how they want to display their product results page. Users will be notified if that particular product is running low in stock or is out of stock. The site also offers a seamless user experience across both high end and feature phones, enabled by MIG's mobile website and application publishing platform.

Registered users benefit from a quick, simple and secure 'One Click' purchasing process and users are also able to shop anonymously with no registration required. To make delivery easy, shoppers have the option to nominate a particular delivery day and time right from their mobile device.

Consumers can also review their account details; track their orders; check out recently viewed items when returning to the site and post up seamlessly to Facebook and Twitter.

About New Look

Founded in 1969 New Look has 613 stores in the UK and Eire, a transactional website and 305 stores in France trading under the name Mim. In addition, New Look has 27 New Look branded stores in France and Belgium, and franchise stores in UAE, Bahrain, Kuwait, Egypt and Saudi Arabia.

- New Look are the No.1 retailer in Women's Footwear in the under 35's age group (24w/e 31st October 2010)

- New Look are the No.1 retailer in dresses (24w/e 31st October 2010)

- New Look are No.1 volume retailer for Jeans in the under 25's age group (24w/e 31st October 2010)

- New Look are the No.2 retailer in Women's Footwear (24 w/e 31st October 2010)

- New Look has a volume share of 5.1% in the women's clothing and accessories market (24 w/e 31st October 2010)

- New Look has a value share of 5.8% in the women's clothing and accessories market (24 w/e 31st October 2010)

- 43% of the British female population (aged 12+ years; excluding Northern Ireland) has purchased an item of Womenswear (includes Women's Outer/Sports, Nightwear, Underwear, Hosiery, Footwear & Accessories) from New Look in the past year (52 w/e 31st October). This amounts to 10.5 million individuals

About Mobile Interactive Group

Mobile Interactive Group (MIG) is a global integrated mobile and digital communications business and is the fastest growing privately owned technology company in the UK and EMEA.

Comprising a unique combination of services, MIG specialist disciplines include mobile technology and services provision; mobile billing, messaging and mCommerce; mobile advertising and marketing; multi channel digital solutions; the design, build and publishing of mobile internet sites and applications, and user experience design.

All platforms, products and applications are developed in-house and are MIG's proprietary technology. We currently serve multiple sectors including Technology Providers, Retail, Mobile Network Operators (MNO), Media, Broadcaster & Entertainment, Financial Services, Public Sector and Government Agencies, FMCG, Original Equipment Manufacturers (OEM).

We have over 300 clients including New Look, M&S, O2, Vodafone, ITV, Sky, Barclaycard, MoneySupermarket, NHS, COI, Walkers, Tropicana, Nokia, PlayStation, Samsung and more.

Whether your objectives are to drive customer acquisition, increase brand awareness, or encourage consumer engagement and participation - MIG can get involved at variety of levels to achieve the desired results across all mobile and digital channels. Innovation, technology, creativity and passion remain core to everything we do and we aim to help our clients understand the benefits of adopting a fully integrated, cross platform communications strategy.

To learn more go to http://www.migcan.com

    
    For more information and photography please contact:

    Sarahjane Baynes
    New Look
    Sarahjane_baynes@newlook.com
    +44(0)203-219-7282

    Tim Banks
    infomob PR
    tim@infomob.co.uk
    +44(0)7771-512-057

    Emma Potter
    Head of Communications, MIG
    emma@migcan.com
    +44(0)7739-902-473