LONDON, October 18, 2012 /PRNewswire/ --
FCG's MindLink for iPhone brings Microsoft Lync Persistent Group Chat to iPhone business users
Formicary Collaboration Group, (FCG) a provider of team based social collaboration solutions, is making it easier for iPhone business users to remain productive and informed while on the move with the launch of a new social collaboration app.
Based on FCG's social collaboration platform MindLink, the app brings Persistent Group Chat to the iPhone and, for the first time, allows multiple live conversations to be streamed simultaneously on a single iPhone screen - making it easier and faster to view discussions and collaborate with others.
By filtering out distracting, less relevant chatter, MindLink for iPhone means that mobile users - who are typically short of time - can stay on top of those discussions that are of upmost importance. Additionally, notifications can be set to alert users when a message from a particular group has been generated, eliminating the burden of sifting through less important messages.
As well as facilitating collaboration remotely via Persistent Group Chat, MindLink for iPhone can provide a single interface to the information within an organisation's other business applications such as the CRM, project management system or trading system. Removing the need to launch a separate app for each business application simplifies and centralises how users stay up to date with the latest events and transactions generated by these systems while on the move, so that they can respond accordingly in a timely manner. Furthermore, installing a single app to access multiple information sources in this way lessens the burden on IT teams charged with supporting the mobile applications.
"A person's attention span differs according to the device they are working on," says Daanish Khan, head of marketing and strategy, Formicary Collaboration Group. "Smartphone users tend to have a short timeframe in which to view messages - whether they are grabbing two minutes before a meeting or in a cab. In order to make best use of their time, they need to focus on the content that is of most importance and not be distracted with less urgent discussions. With this in mind, MindLink for iPhone has been developed to help teams remain in productive and in control at all times, regardless of location or circumstances."
MindLink for iPhone has been launched under private beta testing at the start of October ahead of a full public release in November.
MindLink for iPhone supports all iPhone operating systems including iOS 6. The app is available on a per user per month subscription model.
As MindLink leverages Persistent Group Chat, a component of Microsoft Lync 2010 and Microsoft Office Communications Server 2007 R2, users do not need to invest in a completely new technology in order to become more collaborative.
For more information, visit http://www.fcg.im
Notes to editors
About Formicary Collaboration Group
Formicary Collaboration Group (FCG) is a provider of team-based collaboration solutions. FCG's MindLink software leverages existing knowledge and communication assets to enable users to consume and share information and ideas, delivered through a next generation user experience providing best of breed Enterprise 2.0 and social features, and accessible on any device for today's increasingly mobile workforce. The team behind FCG has more than ten years' experience working with many medium to large sized businesses, facilitating better collaboration for both internal and external users.
FCG is a Microsoft Gold Partner and RIM Alliance Member. FCG solutions are fully compatible with Microsoft Lync 2010 and Microsoft Office Communications Server 2007 R2.
iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.
SOURCE Formicary Collaboration Group