BRISTOL, England, June 28, 2012 /PRNewswire/ --
Billy Boy Condoms Targets the UK's Youth Market
There's a new kid on the block when it comes to condoms. Billy Boy condoms, which hail from Germany where they are the market leading brand, has decided to enter the UK market to offer choice and a new range of condoms designed to appeal to the younger generation.
Billy Boy aims to put the fun back into sex through a fresh approach while still offering consumers reassurance as a trustworthy brand which rivals its competitors.
Sex is still a subject that younger people wanting to enjoy their first sexual experiences can be afraid to broach with parents and medical professionals who often don't know the right language to use to explain the facts. Billy Boy is aiming to close this gap through speaking to 16 to 24 year olds about sex in a way they understand.
Nearly half of condoms purchased are by people aged between 16 - 24, yet the UK still has one of the highest teen pregnancy rates in Western Europe despite free supplies through clinics and GPs. New figures recently issued by The Health Protection Agency (HPA) also show a 2% increase in the number of sexually transmitted infections (STIs) in England to nearly 427,000 cases with the largest increase being in gonorrhoea - so it's clear the message is not getting through to the right people or translating into actual regular condom usage
Chris Clarke from Billy Boy says: "We want to talk to Britain's younger, sexually active audience in terms they understand so that they are not afraid to experiment and have fun - but with a Billy Boy condom they can do this without any stigma attached.
"We will be using social media networks as our major channel for communicating our brand messages: cheeky, fun and safe sex to encourage consumers to 'Bang on with Billy Boy'"
Billy Boy is one of the only fully European manufactured and tested condom brands. The range, which uses natural latex with no added chemicals includes eight condom varieties: Extra Thin, Dotted, Endurance, Protection, Extra Lubricated, Fun, Extra Large and White (extra thin with a pleasant non latex fragrance). A Billy Boy Lubricant Fun Gel will also be included in the range.
Available in packs of three with an RRP of £2.99 and ten with an RRP of £7.99 Billy Boy will be available through pharmacies and the Billy Boy website (http://www.billy-boy.co.uk) from August.
SOURCE Billy Boy