New Brands Announced for Global Kids Fashion Week in Association With AlexandAlexa

LONDON, March 19, 2013 /PRNewswire/ --

On 19^th and 20^th March 2013, the first ever Global Kids Fashion Week (GKFW) will commence with an exciting schedule of shows and activities. This week, AlexandAlexa, the global online style destination for kids, is delighted to announce exciting new brands involved including Oscar De La Renta, Roksanda Ilincic, BOSS Kids, Fendi, Missoni, Marni, and more.

The full list of designers now showing includes:

• Oscar de la Renta, Paul Smith Junior, Junior Gaultier, Chloé, Little Marc Jacobs, I Pinco Pallino, Suzanne Ermann, Anne Kurris, SuperTrash Girls, BOSS Kids, Roberto Cavalli, Fendi, Missoni, Marni, Roksanda Ilincic, John Galliano, Kate Mack - Biscotti, Juicy Couture, Scotch Shrunk, Scotch R'Belle, Wildfox, Tommy Hilfiger, Nike, Diesel.

• Emerging and independent brands showcasing at GKFW's SS13 show include:, Rachel Riley, Munster Kids, Finger in the Nose, Billieblush, Mini-A-Ture, Issosy, Their Nibs, Sierra Julian, La Loi, Simonetta and Mishka Aoki. Children's eyewear brand Zoobug is providing sunglasses and opticals for the SS13 show.

The event, at the Freemason's Hall, Covent Garden, London includes two main shows - an exclusive media event showcasing the latest AW13 trends from leading labels worldwide on Tuesday 19^th March; and a public show with SS13 season looks from the AlexandAlexa brand portfolio on Wednesday 20^th March which is now completely sold out. Proceeds from all ticket sales for the public fashion show will be donated to Kids Company, the charity partner for GKFW.

The event will feature runway shows followed by a mix of playful activities for children and parents, including a DJ set from model Amber Le Bon at the AW13 after-show party, a 'mini manicure' bar run by GKFW partner, LittleBU, an interactive Blogger Lounge with the latest technology from Dell, and a Photobooth from AlexandAlexa.

There will also be a charity auction for Kids Company launching on Monday 18th March, with bids open to the general public online at http://www.gkidsfw.auction-bid.org. For full details visit http://www.globalkidsfashionweek.com/the-event/.

Global Kids Fashion Week teaser video now live: http://www.youtube.com/watch?v=BcmGNtm8Jv8

Twitter Follow us @gkidsfw

Instagram @gkidsfw

NOTES TO EDITOR:

About AlexandAlexa:

AlexandAlexa is the global style destination for kids, offering over 200 premium brands spanning fashion, toys, sports and lifestyle. The site launched in October 2007 by husband and wife duo Alex Theophanous and Alexa Till. With two children under the age of five, the pair loathed the stress of family shopping trips. To access the world's best kid's collections without having to hit a high street, they created an online shopping destination for parents. Five years on and the company has exceeded all growth expectations and is a true global player with a thriving customer base in over 100 countries.

Global Kids' Fashion Week - Schedule

Tuesday 19 March - GKFW AW13 Private Show

• Doors open - 4.30pm
• Show starts - 5.15pm
• Guests depart - 7.00pm

DESIGNERS FEATURED:

Anne Kurris
Billieblush
Boss Kids
Chloe
Diesel
Fendi
I Pinco Pallino
John Galliano
Jottum
Juicy Couture
Junior Gaultier
Kate Mack - Biscotti

Kenzo
Kickle by AlexandAlexa
Little Marc Jacobs
Marni
Milly Minis
Missoni
Nike
Oscar Del A Renta
Paul Smith Junior
Rachel Riley
Roberto Cavalli
Roksanda Ilincic
Scotch R'Belle
Scotch Shrunk
Simonetta
SuperTrash Girls
Suzanne Ermann
Tommy Hilfiger
Wildfox

Wednesday 20 March - GKFW SS13 show in aid of Kids Company

• Doors open - 4.30pm
• Show starts - 5.15pm
• Guests depart - 7.00pm

EVENT NOW SOLD OUT

DESIGNERS FEATURED:

Anne Kurris
Billieblush
Chloe
Fendi
Finger in the Nose
I Pinco Pallino
Isossy
John Galliano
Joules
Kenzo
Kickle By AlexandAlexa
La Loi
Levi's
Little Marc Jacobs
Marni
Mini-A-Ture
Mishka Aoki
Missoni
Munster Kids
Nike
Paul Smith Junior
Rachel Riley
Ralph Lauren
Roberto Cavalli
Scotch Shrunk
Scotch R'belle
Sierra Julian
Simonetta
SuperTrash Girls
Suzanne Ermann
Their Nibs
Tommy Hilfiger