COPENHAGEN, Denmark, February 18, 2016 /PRNewswire/ --
The new mobile app TREAT provides people living with psoriasis with a personal nutrition coach.
We all know that what we eat has a big impact on our health and well-being - and we've all let our healthy eating principles slip when tempted by a delicious slice of cake or when we are socially required to raise a glass of wine.
(Photo: http://photos.prnewswire.com/prnh/20160218/334665 )
For people living with psoriasis, this is even more important, as too many unhealthy lifestyle choices may contribute to flare-ups and discomfort. A recent study showed that the diet of people with psoriasis is high in carbohydrates and this is associated with the clinical severity of the disease and their cardio-metabolic risk, related to diabetes and heart disease.
The new app TREAT aims to do something about this and help people with psoriasis take control over their diet through specialised nutrition advice, on-going support and a bit of fun.
Connects with a Certified Nutritionist
Recognising the central role of nutrition in the management of psoriasis, TREAT offers customised, on-going advice from certified nutritionists, which help users follow an anti-inflammatory diet that aims to help them fight their psoriasis.
Focusing on behavioural changes, the nutritionists assess eating habits, answer queries, and develop a customised 12-week plan to help people optimise their diet.
"We know that a lot of people have a fairly good idea of what eating healthily means, but that adopting and sticking to healthy habits can be very difficult," says Catalina Cernica, Head of the Innovation Lab UK, where TREAT is launched.
"We have put a great emphasis on making TREAT fun and easy to become part of people's daily routines. You can log your meals easily with a simple picture and get step-by-step advice on how to improve your diet. The app uses elements of 'gamification', enabling users to upload photos of their meals to be scored by the nutritionist. It also gives daily and weekly challenges to tackle. At the same time, TREAT will help track progress and stay motivated by celebrating success over the programme course".
The test version of TREAT is now available on the Apple App Store in the English language free of charge. Learn more about Treat and download the App for free here: http://treatapp.io
About LEO Innovation Lab
TREAT is developed by LEO Innovation Lab, a new innovation lab launched by the dermatology focused pharmaceutical company LEO Pharma.
LEO Innovation Lab applies start-up principles to create non-pharmaceutical solutions that help people with psoriasis. The initiative is funded with £45 million for three years with no profit requirements and has satellites in UK, France, Canada and Denmark.
Image to use: http://treatapp.io/press/
Contact: Søren Viuff , Soren@treatapp.io , +4561331984
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