New Anti-snoring Product to Bring Relief to Millions of Snorers and Partners Alike

LONDON, March 30, 2011 /PRNewswire/ --

- "Tame the Snore, With Asonor(R)!"

Asonor(R), a new product to alleviate the main cause of snoring, launches in the UK today providing the country's 15 million snorers(1), and their long-suffering partners, a new weapon in the war to win a peaceful night's sleep.

Asonor(R) directly targets this primary cause of snoring, by gently lubricating the mucous membrane of the soft palate and lightly tightening the muscles of the throat, significantly reducing interference with breathing.

New research reveals that more than 80 per cent of those who have tried to find a long-term solution have failed, with their partners instead resorting to old-fashioned physical solutions like nudging (58 per cent) or pushing (35 per cent) their partner to make the noise stop(2). One in five of those surveyed even sleep in separate rooms just so they can get a good night's sleep(2).

Psychologist Donna Dawson, who specialises in Personality and Behaviour, said: "I know only too well of the impact snoring can have on the partner - my husband's been snoring for 30 years! You tend to go through cycles of sheer frustration followed by a determination to find a solution, so anything new in this field is a must-try. There is no 'cure' for snoring as such, it's more about finding the solution that works for you and your partner, to prevent those feelings of resentment and guilt setting in that can do real, and sometimes permanent, damage to your relationship."

John, 34, from South London said: "I've been snoring for a couple of years, and as I have had worsening back pain more recently, I need to lie flat in bed. My snoring didn't really bother me, until I started seeing someone, which is when I began to worry about it quite a lot. My girlfriend mentioned my loud snoring, which was pretty embarrassing, and it made me uncomfortable knowing she wasn't sleeping very well. Using Asonor(R) every night has certainly made a difference. My new girlfriend has commented on how much quieter I am during the night, which has made me more confident about her staying over and I feel more reassured in our relationship."

Snoring can have a significant impact on the quality of life for both the snorer and partner. Research has shown that people have identified the following problems as a consequence of snoring(3):

- Detrimental effect on social life 29%

- Poor performance at work 37%

- Difficulty concentrating 37%

- Lack of energy 47%

- Arguments/tension with partner 57%

- More irritable 61%

Asonor(R) works through a specially-designed pump which delivers the gentle spray of solution via the nasal passage to lubricate the soft palate and lightly tighten the musculature of the throat. This ensures the solution immediately reaches the problem area - the throat, with the added benefit of preventing the dry mouth that many snorers complain about in the morning.

To find out more about Asonor(R) and to purchase the product, visit http://www.asonor.co.uk

How to use Asonor(R)

Asonor(R) is a nasal spray designed to alleviate the main cause of snoring and the disruption and inconvenience caused by snoring. Method of application:

- Nasal

- Apply 4-6 pumps into each nostril at bedtime

- You should be able to feel the liquid solution in the throat

No adverse effects have been detected after treatment.

About snoring

The sound of snoring is caused by vibrations within the mouth, nose and throat. The most common cause is that the muscles in and around the throat relax too much during sleep, obstructing the entrance to the throat. As air tries to pass through, the soft palate vibrates and produces the snoring sound.

About the survey

Research was sponsored by European Medical Instruments Ltd and conducted by ICM amongst nearly 1,500 snorers or their partners, via phone interviews throughout the UK in February 2011.

About European Medical Instruments Ltd (Euromedin)

European Medical Instruments Ltd was founded in 2008 with a mission to become a leading distributor of medical devices, delivering outstanding results for its customers. Euromedin secured the rights to market Asonor(R) from TannerMedico in 2010 and the product is now available in 50 countries worldwide.

Asonor(R) is registered with the FDA's Centre for Drug Evaluation and Research, which ensures that prescription and over-the-counter drugs work correctly, and that the health benefits outweigh any risks. Asonor(R) has also been CE-marked in conformity with EEC Directive 93/42/EEC, indicating that the product meets EU safety, health and environmental requirements.

To find out more, visit http://www.euromedin.com

References

1. NHS Choices website. Accessible via http://www.nhs.uk/livewell/snoring/Pages/snoringhome.aspx (last accessed February 2011).

2. ICM Market Research commissioned by Asonor. February 2011.

3. Ipsos Mori Research commissioned by Snoreeze. 2007.