MANCHESTER, England, June 25, 2013 /PRNewswire/ --
Promotional products retailer 4imprint has created an infographic to assist charities in making informed choices with regards to their marketing efforts and budget.
It's been widely reported charitable donations in real-terms have fallen dramatically over the last few years as households have cut back. With this backdrop in mind, it is absolutely vital the third sector successfully utilise the limited funds they have allocated for marketing activity.
The infographic highlights that using social media and distributing promotional items can generate a good return on investment. Conversely, research indicated that celebrity endorsements carry less clout than may have be assumed and that poorly targeted marketing communications are seen as wasteful and can lead to a reduction in donations.
Facebook and Twitter are the most popular social media platforms with charities, but surprisingly only eight per cent have actually integrated their social media usage with their fundraising strategy. Meanwhile, over three quarters of those given a promotional item are able to recall the organisation and their associated message up to two years later.
Cheryl Jackson-Leafield, Marketing Manager of 4imprint UK and Ireland, commented, "With marketing budgets under pressure, it's incredibly important for any organisation to ensure they are targeting their efforts and spend appropriately. And of course, this is particularly true for charities, where every penny counts and donors do not want to see their money squandered."
There's no doubt the competition for donations within the third sector is fierce. To position themselves in the most favourable light, charities of all sizes need to fully embrace the most appropriate tools available to them to enable them to spread their message to a wider audience and, in turn, boost their donations.
To view the infographic, visit http://www.4imprint.co.uk/Infographic/Charity
 Charity donations down 20%, says UK Giving 2012 report, BBC News, November 12th 2012, http://www.bbc.co.uk/news/uk-20304267.
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How Charities Can Make the Most of their Marketing Budgets - An infographic by 4imprint
4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items and corporate gifts throughout the UK, Ireland, USA and Canada. Its promotional merchandise offerings include personalised pens, notebooks, printed mugs, keyrings, cotton bags, mousemats, printed drawstring bags, sports bottles and travel mugs, promotional USBs, diaries and calendars, corporate clothing and printed T-Shirts and much more. 4imprint's 'no quibble' guarantees include the promise that if the personalised goods are not despatched on time they'll be free! For additional information, visit http://www.4imprint.co.uk
For more information, contact:
Cheryl Jackson-Leafield, Marketing Manager UK & Ireland