63% of consumers report deleting travel apps from smartphones due to slow load times and poor performance
SUNNYVALE, California, Aug. 30, 2016 /PRNewswire/ -- Neumob, the global leader in app acceleration for a mobile-first world, today announced results from exclusive consumer research that underscores the close links between mobile travel app performance and customer retention.
In a new white paper and study,"Travel Apps - How We Got To Now," the company reports on both primary and secondary research that illustrates the seismic shift from desktop travel booking & research to consumer preferences for booking and researching travel through mobile apps on their smartphones. eMarketer has reported that 2016 will be the first year that more than half of travel consumers will use mobile apps to book travel, and Neumob's study found that a whopping 82% of surveyed US/UK consumers had used an app to book airline, hotel or train travel within the previous 12 months.
Travel booking apps like Skyscanner, Hotels.com, TripAdvisor, Trainline and dozens of others have seen their user bases and revenues soar in the last several years as customer preferences have migrated to real-time, on-the-go bookings and research on smartphones - particularly as mobile apps have gobbled up smartphone usage time from the once-dominant mobile browsers. This has helped fuel the rise of last-minute booking apps like Hotel Tonight, Jetsetter, Hopper, Roomlia and others.
Yet Neumob's study also found significant frustration and concern with the load times and in-app performance of mobile travel apps, with 63% of respondents saying that they'd already deleted travel apps from their devices for this reason. The study also found that 84% of travel app users expect the app to load within 3 seconds or less, with 51% expecting load times below 2 seconds. Moreover, 37% of US/UK consumers reported that when a travel app takes too long to load, they'll typically close the app and open other, often competing apps instead. The full Neumob study and white paper is available for download on Neumob's website.
"The competition within various travel app categories is fierce, and it continues to put a premium on greater customer satisfaction as the primary means for higher revenues and retention rates," said Neumob CEO Jeff Kim. "App developers and owners are now finding out just how fickle travel app consumers can be, especially when their apps can't cut it on slow networks, during peak congestion hours or even on crowded public WiFi."
Neumob's flagship product, Neumob Accelerator, boosts mobile app performance by 30-300%, whether the app's users are hyper-local in one city or located around the world. Developers simply install 2 lines of code into their app, and instantly gain access to Neumob's world-class, 60-POP global app acceleration network.
To learn more about Neumob's solutions for app developers and owners, please visit www.neumob.com.
Neumob is the leader in app acceleration for a mobile-first world. The Neumob Accelerator SDK speeds up the load times, reliability and performance of mobile apps anywhere in the world, helping app owners keep their hard-won users and drive maximum revenues.
The company's innovative, mobile-first infrastructure and global presence combine to accelerate mobile app performance by 30-300%, whether the app's users are hyper-local in one city or located around the world. Developers simply install 2 lines of code into their app, and instantly gain access to Neumob's world-class, global app acceleration network.
For businesses that need to deliver mobile apps to their users faster, more reliably and more securely to any targeted mobile audience, on any network, Neumob is the answer.
Neumob is backed by top-tier investors, supporters and partners including Accel Partners, ENIAC Ventures, Enspire Capital, Lightbank, Menlo Ventures, Plug and Play Ventures, PradoSV, Shasta Ventures, SVFrontier and Triple Point Capital.
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