NETRADA and Astound Commerce Enter into New and Exclusive Partnership on Global Scale - Customized eCommerce Solutions for Fashion Brands

HAMBURG, Germany; SAN FRANCISCO and KIEV, December 12, 2011 /PRNewswire/ --

NETRADA, a leading fashion eCommerce service provider, and Astound Commerce, a certified Demandware solution partner, announce a strategic partnership for high quality software development. Through this partnership NETRADA expands its IT capabilities to provide fashion brands with a responsive, scalable, and cutting edge eCommerce solution backed by a rapid delivery and launch model, designed to improve time to market and reduce total cost of ownership.

NETRADA's full service eCommerce experience, coupled with Astound Commerce's vast experience with customized Demandware implementations, allow the companies to create an effective and unique delivery model. This model enables NETRADA to roll out new, brand-customized eCommerce solutions to the fashion and lifestyle industries in 30% less time than previous efforts. It is the cornerstone for successful upcoming project launches, as it uses smart project management, integrated quality assurance and dynamic eCommerce technology to create market-optimized and brand-focused eCommerce solutions. These solutions offer brands reduced risk, lower total cost of ownership and seamless integration with their existing infrastructures. Furthermore, they are open for on-demand updates and functionality extensions, based on individual requirements of the client.

The new model is based on a best-in-class fashion specific Reference Application established by NETRADA and supported by Astound Commerce, which is NETRADA's ready to use eCommerce platform with innovative fashion & lifestyle oriented features and processes. All existing and potential new clients benefit from continuous advancement of the Reference Application with the goal to always offer the best performing and state of the art capabilities and features and allow clients to cost-effectively keep pace with the rapidly changing eCommerce environment.

"Our expertise in the fashion industry along with Astound Commerce's focus on high quality software development and rapid roll-outs allow us to deliver customized eCommerce solutions much faster than we have previously been able to achieve", explains NETRADA CIO  Mirko Minnich. "Utilizing Demandware's powerful on-demand eCommerce capabilities delivered through our Reference Application creates the most capable, tunable and ROI friendly eCommerce solution for fashion and apparel retail businesses online today."

"The new delivery model within our partnership provides clients with a fast-to-market solution through a completely transparent and effective process. Combined with NETRADA's full complement of eCommerce capabilities from warehousing to customer service, it establishes a whole new standard for brands that do business online in the apparel and fashion industry", says Astound Commerce COO Alora Chistiakoff.

About Netrada

NETRADA develops and implements international full service eCommerce solutions in Europe, North America and Asia with a focus on fashion, beauty and lifestyle. With more than 14 years of experience and 2,000 employees, NETRADA has established itself as leading partner for top-brands of these industries. Its services span the complete eCommerce value chain: Implementation and operation of the online-shop, content management, digital imaging, online marketing, warehousing with dispatch and returns handling, financial services and customer services. http://www.netrada.com 

About Astound Commerce

Astound Commerce, a certified Demandware solution partner, is a leading provider of ecommerce solutions and services for some of the largest brands and retailers in the world. More than a decade of ecommerce implementation experience, optimized delivery process, proven track record of successful projects and unparalleled project management and methodology allows Astound Commerce to unleash the full power of the Demandware ecommerce platform and move businesses forward. http://www.astoundcommerce.com

Press Contact NETRADA:
NETRADA Management GmbH
Dino Scigliano
Leverkusenstraße 54, 22761 Hamburg
+49-40-870001-4222
presse@netrada.com

Press Contact Astound Commerce:
Astound Commerce
Alora Chistiakoff
731 Market Street, CA 94103, San Francisco
+1-415-848-8190
pr@astoundcommerce.com