LONDON, November 19, 2013 /PRNewswire/ --
Europe's independent leader in the digital performance market agency, NetBooster's creative approach to paid search for its client Golfbreaks.com was recognised by a jury of Search Engine Marketing professionals during the highly regarded and competitive UK Search Awards ceremony in London.
The challenge for Golfbreaks.com and their sister brand Teeofftimes.co.uk was to increase the conversion ratio and optimise Cost Per Acquisition. NetBooster formulated a smart and creative paid search strategy which included the use of extensions in ad copies and USPs targeting a specific gender that was over-represented in the population converting on the client's website.
This smart and creative strategy focused on direct response but also on long time value of prospects and customers leading to an impressive increase in conversion ratio with mechanical effect on Cost Per Acquisition.
Keith Mitchell, Marketing Director, Golfbreaks.com, commented: "Since working with NetBooster, the team has always been proactive in finding the best ideas that ultimately lead to more performance. This award is a clear recognition of our successful business partnership with NetBooster".
Jon Crowe, UK country manager, NetBooster UK, commented: "NetBooster has always been in the forefront of search marketing and this is with great pride that we receive this recognition". Sergio Borzillo, Account Director who works on Golfbreaks.com added "With the market becoming more competitive it is crucial to be innovative and creative in our approach to paid search, with a big focus on the entire digital mix rather than being 'silo-minded'."
NetBooster is Europe's leading independent agency in digital performance marketing, offering a holistic approach to creativity, media and technology.
As Digital Performance Architects, our mission is to meet our client business challenges (multiply revenue, launch new market, consolidate channels, create brand engagement…) using all digital channels (Search, Display, Affiliate, Social media, CRM, Analytics, Mobile, Video…).
We operate in real time; rethinking, adapting and utilising live data to decode, predict and react to consumer behaviour and engagement in intricate detail as it happens.
Our 450 talents across 18 offices in Europe and Dubaï provide integrated digital performance solutions at a "glocal" level, implementing global strategies with the finest local expertise, for famous brands like Accor Hotels, Emirates, Argos or Deichmann.
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SOURCE Netbooster UK