Launched in 2016 with a vision to make the most comfortable mattress money can buy, Nectar currently sells 1,000 mattresses a day in the US and has taken the direct-to-consumer sector by force, with a revenue run rate of $315m.
The UK mattress market, currently worth an estimated £2.3bn, and online share is predicted to grow by 23 per cent by 2021. This has led to a succession of new entrants to the category and Nectar is looking to introduce its consumer-centric business model and high-quality 'bed in a box' product to grab significant market share in the UK.
Operating as Nectar Sleep, the UK business will focus on catering to changing consumer demand for convenience and environmentally-friendly products, sold exclusively online.
Key innovations include a market-leading 365-night trial and forever warranty for its custom-made mattress, boasting a patented Adaptive® Cooling Cover and four-layer design. Manufactured in Nottinghamshire, it will also be the only climate neutral mattress available on the UK market.
With all its products, the company aims to adopt an aggressive pricing strategy, aided by the lower operating costs of its global, distributed workforce and agile social and affiliate-led marketing activity.
Angela Crouch, Managing Director at Nectar Sleep, says: "The UK mattress market has seen a seismic change in recent years, as shoppers grow frustrated by traditional retailers and expect a smarter and more 'on-demand' process. With a business model that challenges competitors in this space and through access to top talent, we see the UK as the best place to expand our international operations."
"We understand the positive impact of a good night's sleep, which is why our philosophy of Smart Sleep is embedded in everything we do. From high quality design, innovative cooling technology right through to our seamless delivery process, competitive pricing and unique 365-day trial period - giving Brits a better night's sleep is at the heart of our product."
Notes to Editors
About Nectar Sleep Launched in the US by co-founders Craig Schmeizer, Eric Hutchinson and Ran Reske in 2016, Nectar Sleep is one of the world's fastest growing direct-to-consumer mattress companies, with more than 100,000 mattresses sold in two years. Years of innovative product development has resulted in a mattress that provides optimal levels of firmness, coolness, breathability and comfort for the best night's sleep of your life, for every type of sleeper. What's more, the 365-night trial, forever warranty and delivery direct to your bedroom provide ultimate peace of mind - we call this Smart Sleep. Available in the UK from September 2018, Nectar Sleep is the UK's first 100% climate neutral 'bed in a box' mattress and is proudly working with a British manufacturer.
[1/2] Facebook UK mattress Industry Overview  On behalf of Nectar Sleep, ClimatePartner calculated the CO2 emissions of mattresses in different sizes on the basis of the 'Greenhouse Gas Protocol Product Life Cycle Accounting and Reporting Standard' (GHG Protocol). They use the "cradle-to-customer"-approach that implies that the life cycle phases are included from the extraction of raw materials and packaging, the production of the product and the delivery of the good to the end user.