Nearly 1.5 million registered UK users on GoWish as wishlist app passes 20 million worldwide

COPENHAGEN, Denmark, Nov. 4, 2026 /PRNewswire/ -- Danish-founded wishlist app and social shopping platform GoWish has officially surpassed 20 million registered users worldwide, marking a major milestone in its global expansion. With nearly 1.5 million registered users in the United Kingdom, more than 10 million in the US and millions of new wishes being created, the app continues its rapid international growth.

20 million. That's how many registered users GoWish has now reached worldwide. What started as a Danish idea to make it easier to collect and share wishlists with friends and family has grown into a global platform used by millions of people around the world. 

The UK has become an important part of that growth, with GoWish now approaching 1.5 million registered British users. Meanwhile, the US has become the company's largest market, with more than 10 million registered users, accounting for over half of its global user base.

"It's pretty incredible to think about. We've always believed our product had potential beyond Denmark, but seeing it become part of everyday life for so many people across different countries is something truly special", says Casper Ravn-Sørensen, CGO and co-founder of GoWish.

GoWish tops the App Store charts

The growing interest in GoWish is also reflected in the App Store charts. GoWish was downloaded 2.8 million times in October alone and Ønskeskyen are currently among the most downloaded free apps in the Lifestyle category in the UK, United States and Sweden, while its Danish counterpart, Ønskeskyen, also ranks among the top apps in the same category in Denmark and Norway.

Despite its global growth, the idea behind GoWish remains the same: Making it easier to find the perfect gift and share wishes with the people who matter most. But GoWish has also evolved into more than a traditional wishlist app. Across markets, users increasingly turn to the platform to discover new products, find inspiration and save items they would love to own. In October alone, users worldwide added 21.7 million wishes through the app's product recommendations.

"We've reached a major milestone, but we still see tremendous opportunities to make the experience even better for our users. That's why we're continuing to invest heavily in the development of our platform, and we're excited to welcome even more people to GoWish", says Casper Ravn-Sørensen, adding that GoWish expects to welcome another 5 million new users in the coming months leading up to Christmas.

About GoWish

Originally founded by PostNord in Denmark under the name Ønskeskyen, GoWish is now a privately owned company that has evolved since 2023 into a global social shopping platform trusted by millions of users worldwide. GoWish is on a mission to make wishlists, gifting and product discovery easier and more inspiring. From creating and sharing wishlists to discovering new products and finding inspiration, GoWish brings people together around the things that matter to them. With best-in-class wishlist features and inspiring content, GoWish makes it easier to discover products and find the perfect gift. No duplicate gifts or unnecessary returns. Here, inspiration isn't random. It's smart, social and made for you. By combining technology and community, GoWish makes every discovery personal and every gift a little more special.

For further information, please contact press@gowish.com

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