NAVTEQ Puts Truvo's Local Business Listings on the NAVTEQ Map

LONDON, January 26, 2011 /PRNewswire/ --

- Truvo to resell NAVTEQ Direct Access(TM) to local businesses wanting more exposure on the NAVTEQ map-used more than 100 million times a day by users worldwide

NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, today announced it is collaborating with European business listing leader Truvo to offer local businesses paid listings on the NAVTEQ map. The NAVTEQ map is used more than 100 million times a day by users of location-based products and services worldwide.

The agreement paves the way for NAVTEQ to integrate hundreds of thousands of Truvo business listings on the NAVTEQ map, while Truvo becomes a reseller of NAVTEQ Direct Access, which provides brands and businesses the opportunity for even greater on-map exposure.

Truvo brings more than 800,000 local business customers in Belgium, Ireland and Portugal the opportunity to appear in search results when users perform category searches on devices using the NAVTEQ map. Nokia is the first to publish the local business paid listings on Ovi Maps, the world's leading free mobile navigation solution, giving small and medium sized businesses the opportunity to be "found" by consumers who are searching for restaurants, retail outlets, cinemas, petrol stations, etc. on Nokia handsets.

"The agreement makes it possible for us to provide our business listings customers with a whole new way of marketing themselves via the strongest map in the world," said Donat Retif, CEO, Truvo. "Their business listings will now be viewed by mobile consumers who are physically positioned to go to stores and buy their products and services."

"This is part of an ever-broadening effort to expand local search and advertising opportunities for small and medium sized businesses," said Chris Rothey, vice president, NAVTEQ Media Solutions. "It's enabling all businesses, from small family-run businesses all the way on up to big brands, to reach consumers right at the moment that they are searching for services."

For more information, go to http://www.navteqmedia.com/solutions/direct-access/ .

About NAVTEQ

NAVTEQ is the leading global provider of maps, traffic and location data (digital location content) enabling navigation, location-based services and mobile advertising around the world. NAVTEQ supplies comprehensive digital location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has more than 5100 employees located in 212 offices in 48 countries.

About Truvo

Truvo, formerly World Directories is a leading international business operating across five countries in the local search and advertising market and has over 1400 employees.

The print and online platforms used by more than 10 million people each month.

Truvo creates value by providing an integrated portfolio of cost-effective and simple-to-use advertising that connects buyers quickly and efficiently with sellers. Truvo offers a range of complementary services, in print, on-line, telephony and mobile, to assist the consumer in making informed purchase decisions. Truvo currently operates in Belgium, Portugal, Ireland and has interests in South Africa & Puerto Rico. More information on Truvo can be found on info.Truvo.com

NAVTEQ and Direct Access are trademarks in the U.S. and other countries. All rights reserved.

(Logo: http://photos.prnewswire.com/prnh/20060313/NAVTEQLOGO)