DUBAI, UAE, November 14, 2011 /PRNewswire/ --

Deal Provides Premium Map Data with Advanced Location Content

NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, has been selected by Ford Motor Company to be their exclusive map supplier for the Sync MyFord Touch.  The agreement positions NAVTEQ as the map data provider for the SYNC with MyFord Touch SD-card based navigation system in North America, South America, Middle East, Russia and Europe.  NAVTEQ® maps powers more than 24 million in-vehicle navigation systems worldwide.

MyFord Touch featuring NAVTEQ map data is scheduled to launch on multiple 2013 Ford and Lincoln vehicles in North America early next year with expanded features such as NAVTEQ Voice, Speed Limit information, Enhanced Junction View Content, 3D Landmarks, and NAVTEQ Traffic Patterns™.  The North American launch will be followed by the systems launch in South America, Europe, Russia and the Middle East. The available navigation system will also be equipped with some of NAVTEQ's state of the art content specific to each respective region.

The NAVTEQ map is collected and built using a comprehensive step-by-step process. At every stage, there is a central focus on creating accurate and precise data.  NAVTEQ's primary goal throughout the collection process is to capture data as it exists in the real world.  Equipped with specialized tools, NAVTEQ's Digital Mapping Operations team collects and verifies street geometry and up to 260 attributes such as one-way streets, turning lanes, speed limits and information pertaining to points-of-interest.

"NAVTEQ's comprehensive automotive grade quality and the consistency of our global specification enables consumers to get the best route through their MyFord Touch navigation system" said Jeff Mize, Senior Vice President, Sales & Business Development, NAVTEQ.  "Providing superior location data combined with exceptional support is an invaluable competitive advantage we provide to our customers."  

In order to maintain map data of the highest automotive quality grade, NAVTEQ's mission is to keep up with changes in the real world.  NAVTEQ has proven that driving the roads is a key differentiator that provides the highest quality database.  NAVTEQ's geographic analysts drive millions of miles annually in order to capture and validate the road network and location-based content as it exists in the real world.  Operating from 200 offices in 54 countries throughout the world, NAVTEQ's team of geographic analysts has the local knowledge needed to provide superior accuracy of our maps. Because the road network and content are constantly changing, local presence is critical to change detection and verification-two essential factors in maintaining NAVTEQ's stringent automotive grade quality standards.

About NAVTEQ

NAVTEQ is the leading global provider of location content in the form of maps, traffic and places data that enables navigation, location-based services and mobile advertising around the world.  NAVTEQ supplies precise, comprehensive location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions.  The Chicago-based company was founded in 1985 and has approximately 5,800 employees located in 200 offices in 54 countries.

For more information on NAVTEQ, please visit http://corporate.navteq.com. This NAVTEQ press release and other news is available at http://press.navteq.com. Join NAVTEQ on Facebook at facebook.com/NAVTEQCompany and Twitter at @NAVTEQ.

NAVTEQ and NAVTEQ Traffic Patterns are trademarks in the U.S. and other countries. All rights reserved.

SOURCE NAVTEQ