LONDON, September 17, 2013 /PRNewswire/ --

Whether you 'heart' London or you don't, it's undeniably the central hub of the United Kingdom. People are drawn to it for all the reasons that have propelled its popularity over the decades; employment, entertainment, sport, fashion, culture, history, industry - it's all here. Sure it's dense, fast paced and the people of London seem to always be on a mission, but there's more energy, enthusiasm and zeal here than you'll find anywhere else. If you're considering moving to London, it's likely that you're doing it to be part of this enviable culture. Either that or you envisage regularly bumping into Hugh Grant on the tube. And if you've started your research already, you'll see that London is much bigger than just the city centre that many familiarise themselves with, and far more diverse than what you've seen on Made in Chelsea. When it comes to choosing a part of London to live in, there are so many variables across the 32 boroughs that it's difficult to know where to look.

After having launched their NatYes mortgage campaign, NatWest have taken active steps to make this task easier, particularly for their first-time-buyer customers. They did this by building a tool that breaks down each borough of London and allows them to pack all the really important data into a simple and digestible platform. Council tax costs, travel costs, crime stats, school ratings, parking permit prices; all things that collectively give you an indication as to the quality of a given area.

The tool also features the option to compare borough by borough (up to three at a time), meaning that you can discover direct contrasts between specific areas without the need to flit backwards and forwards. Whether you're single, in a relationship, or looking for a place to settle with your family, living in London can be a truly rewarding experience, and using this tool can help you get a quick and accurate idea as to where is the most suitable for you.

About the RBS Group

The Royal Bank of Scotland (RBS) Group is an international banking and financial services company. From its headquarters in Edinburgh, the RBS Group operates in the United Kingdom, Europe, the Middle East, the Americas and Asia, serving over 30 million customers worldwide.

The RBS Group provides a wide range of products and services to personal, commercial, large corporate and institutional customers through its two principal subsidiaries, The Royal Bank of Scotland plc and National Westminster Bank Plc, as well as through a number of other well-known brands including Citizens, Charter One, Ulster Bank, Coutts and Direct Line.

SOURCE RBS Group