LONDON, October 12, 2012 /PRNewswire/ --
Lidl has launched its largest ever range of baking products during National Baking Week (13th - 21st October) to satisfy the growing trend amongst UK consumers for home baking.
According to MINTEL, sales of home baking products reached an estimated £550 million in 2011 due to the nostalgic feeling associated with home baking. A feeling that is reflected in the emerging popularity of programmes such as The Great British Bake-off, Masterchef and the continuing cult following of chefs such as Nigella Lawson, and the Hairy Bakers.
In answer to this public enthusiasm for innovative home cooking, Lidl has introduced 15 products to its listed range, and 12 products as limited edition items with the potential for more lines to be added.
In addition to that, Lidl is currently trialling in-store bakeries in a select number of stores across the country to ascertain if demand is there for freshly baked products in store. If the trial proves successful, the in-store bakeries will be rolled out across all 600 Lidl stores in the UK.
Notes to editors:
New Lidl Baking Range
Product Brand Description Weight Retail Price Availability Flaked Blanched Märsch Almonds 100g 59p Limited Edition Ground Blanched Californian Märsch Almonds 200g GBP1.09 Limited Edition ATCO Desiccated Coconut 200g 95p Limited Edition Fin Carré Cooking Chocolate 200g 89p Listed Line Amko Shredded Beef Suet 250g 69p Listed Line - Whole Hazelnuts 200g GBP1.49 Limited Edition - Whole Almonds 200g GBP1.49 Limited Edition McEnnedy Pancake Mix 200g 99p Listed Line Belbake Marzipan Assorted 500g GBP1.69 Limited Edition Ready To Roll Belbake Icing 500g GBP1.49 Limited Edition Belbake Mixed Peel 200g 57p Limited Edition Belbake Glacé Cherries 200g 99p Limited Edition Tate and Fairtrade Light Lyle Brown Soft Sugar 1kg GBP1.78 Listed Line Tate and Fairtrade Dark Lyle Brown Soft Sugar 1kg GBP1.78 Listed Line Bicarbonate Of Belbake Soda 200g 65p Listed Line Belbake Baking Powder 170g 73p Listed Line Victoria Sponge Jane Asher Mix 225g 49p Listed Line Jane Asher Dumpling Mix 227g 59p Listed Line Jane Asher Crumble Mix 225g 39p Listed Line Jane Asher Batter Mix 128g 19p Listed Line Lyle's Golden Syrup 907g GBP1.95 Listed Line Natural Belbake Flavourings 38ml 79p Listed Line Belbake Natural Colourings 38ml 79p Listed Line Belbake Dried Mixed Fruit 500g GBP1.19 Limited Edition Rivercote Cornflour 400g 69p Listed Line Traditional Belbake Mincemeat 822g GBP1.79 Limited Edition Luxury Mincemeat Deluxe Assorted 411g GBP1.29 Limited Edition
About Lidl UK:
Lidl's history goes back to the 1930s, when Lidl & Schwarz Grocery Wholesale was founded in Germany. The first Lidl stores were opened in 1973 and by the 1980s Lidl was a household name throughout Germany. During the 1990s Lidl started to open stores outside Germany and today Lidl stores can be found in nearly every country in Europe. Lidl is now well established as a major European food retailer.
Since establishing themselves in the UK in 1994, they have grown consistently and today have more than 600 stores. Lidl takes pride in providing top quality products at the lowest possible prices throughout the country. Besides food they also have twice weekly special offers ranging from Cycling gear to Angling accessories, Computers to BBQ specials. These offers change on a Monday and a Thursday and are subject to availability. For more information and a convenient store locator visit http://www.lidl.co.uk.
SOURCE Lidl UK